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Traditional ways to optimize games rely on a long exploration process, which holds a few significant cons: Executing a valid AB test requires proper product and technological capabilities to expose different groups of users to the different game experiences. Sandbox means product and monetization teams can constantly look for creative ways to increase retention, engagement, and. monetization without interfering with a running product. Using a simulation strategy enables measuring hundreds(!!) of different scenarios and evaluating the results within minutes to hours. In the Sandbox, everything is possible.