Too Long; Didn't Read
Many product teams and startup founders buy into the theory of the Lean Startup, but don’t know where to start. In this blog series, I will provide a practical guide on how to apply these principles. The difficulty in acquiring early adopters, especially in B2B, is incredibly understated. Finding the “right” customers is a challenge on its own (there is an entire lead generation industry dedicated to creating leads for sales) Getting out of the building requires getting out of your comfort zone.