Too Long; Didn't Read
Digital marketing has never been so easy as it is today - with access to a plethora of digital marketing channels. The scale of options in marketing can cause headaches. Marketing is often based on clear communication. We need to know our client's goals, project milestones, KPI's from week to week and more. But, in 2021, we're still in the grip of a pandemic and the actual act of communicating still means Zoom or Google Meet. Click fraud is sometimes seen as a victimless crime, but it actually cost the industry at staggering levels.