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Lead nurturing is the process of creating and delivering content that educates, informs, and nurtures leads into sales-ready opportunities. It's all about following up with leads in a timely manner and using targeted content. The importance of a lead nurturing campaign appears to be great, but it won't succeed without proper lead nurturing tactics. We’ll cover 6 effective lead nurturing strategies that will help you get started using email marketing tactics. The 6 best practices for nurturing leads that may help you convert more customers into leads.