Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site.
Have you ever tried using your website’s thank you page to convert your leads?
A thank you page is a page your visitor sees on your site right after they make a purchase, subscribe to your newsletter, download a file or do anything to convert.
This page is like a medium through which you thank your users for taking a certain action on your site. For many marketers, showing appreciation to these visitors is the only purpose of a thank you page. If you’re one of them, you’re massively underutilizing this page.
If you look around a little you’ll find many smart businesses are using this page as an invisible selling machine to boost their conversions. And you should be doing that too with your thank you page. Not doing that will only mean leaving a ton of money on the table.
But how exactly do you use a thank you page to convert your visitors and boost your profit? Let’s find out.
One of the most efficient ways to boost conversions through your thank you page is to offer discounts to your users. For example, suppose a visitor just subscribed to your newsletter. In return, you can offer an X% discount on their first purchase from your website.
People love discounts. So when they see the discount they will quickly want to grab it before the offer expires. It’s a great way to encourage them to take action on your website and boost your conversions.
Another brilliant way to convert your leads through your thank you page is to upsell your products and services. Upselling is a brilliant technique that marketers use to boost their sales and increase their revenue.
In this process, they invite their existing users to buy a more expensive, upgraded, or premium version of what they have already chosen.
Using this strategy can be a very effective way of boosting your conversions. Just make sure that the products and services you offer are relevant to your customers. A good way of doing that is to personalize your recommendations. For that, you have to know the purchase history of the user. Studies show that 75% of your customers are more likely to buy your products if your recommended products are personalized based on their purchase history.
However, in doing so don’t be too promotional or pushy to your visitors. This will only drive them away from your site and prevent you from converting your leads.
Social media has massively evolved from a simple social networking platform to a powerful marketing platform. With more than 3.96 billion users worldwide in 2020, social media users make up approximately 51% of the world’s total population.
Now imagine the impact you can make on your business if you can convince even one-fourth of this number. The best way to do that is to increase your visibility on social media. When your visibility increases people start noticing you more often. As a result, they start recognizing you more easily. This builds trust and makes it easy for them to buy from you.
But how do you increase your visibility through a simple thank you page? Well, it’s not that difficult either. Just be a little creative and make your thank you page social shareable. All you have to do is to add your social share buttons at the end of the page. This will encourage your leads to share your page with their social media followers and help you increase your visibility.
Most buying decisions start with research. Buyers are automatically drawn towards purchasing products with stronger social proof of how good they are. This can be in the form of reviews, ratings, testimonials, UGC(user-generated content), etc.
Having positive reviews, ratings or other forms of social proof helps you validate your business and increase your credibility. In fact, sources reveal that 91% of millennials trust customer reviews as much as they trust recommendations from friends and family. 83% of people trust reviews over advertising and 90% of users need less than 10 reviews to form an opinion about a business.
This clearly shows that adding social proof to your business can instantly help you boost your conversions. So make sure that you add credibility to your business by adding social proof to your thank you page. By doing that you can easily convince your leads that your business is good enough to make a purchase.
Sometimes you may want to add more than one relevant offer to your thank you page. And you can rightly do so. But all you have to think about while doing that is to add a clear CTA for your offers. This will take your visitors a step closer to making a purchase. Without that, your leads can easily get confused because they won’t understand how exactly to get what you’re offering.
By adding a clear CTA to your site you make it easy for your visitors to understand what exactly to do next. It’s like directing them what to do after each step to get what you’re offering. This is a great way to boost your sales, get more followers, and increase your overall conversions for more profit.
If your conversion goal is to decrease your bounce rate, retain customers on your site for longer, promote your content, etc., you can connect your blog to your thank you page. According to sources, 77% of internet users read blog articles.
So you can easily engage people on your site by adding a link to one of your popular posts to the thank you page. This will help you divert your leads to your blog and engage them for longer.
And if your blog posts are interesting enough they will continue to explore your site further. This will automatically increase your customer retention rate. It will help you decrease your bounce rate too. It also increases the possibility of your visitors taking action on your site by clicking on the CTAs in your blog.
The main aim for designing a thank you page is definitely to show your appreciation to your visitors for taking a specific action. But smart marketers are using it strategically to convert their leads for more conversions. The above points can help you do that too. So go ahead and start using them now.
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