Too Long; Didn't Read
Marketing mix models (MMMs) are a time-tested method for measuring the impact of your marketing and developing more well-informed strategic plans. By updating your models now, you can better understand the pandemic’s impact and get useful insights for your strategic planning. Marketing solutions must focus on how COVID-19 has affected specific markets and how that correlates with the brand's category and vertical. By using more granular, precise data, such as data focused on specific geographies will result in much more targeted insights, especially in unusual times.