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Embedded finance is when a financial service is integrated into a non-financial application. It offers users speedy and easy payments as well as a fantastic customer experience. The embedded finance market is expected to net €750 billion for European brands by 2026. It will make it extremely easy for users of a cryptocurrency exchange to onboard and fund their accounts from an “old world” fiat bank account. The majority of exchanges are operating globally, but their crypto transactions are likely to be in USD.