Too Long; Didn't Read
Content marketing has two parts: the content strategy, and the content plan. Without a content plan, your content strategy can't do much for you. A content plan is going to help you make the most of your time while making relevant, optimized, and engaging content for your platforms. To succeed in engaging your audience, consider these few things: What do they research online? Why do they need your product? Their buyer persona: This is a representation of your ideal customers based on real data and market research. Your target audience is the people who are interested in/ ready to buy your products or services.