You've probably heard of GITEX: the renowned technology trade show that attracts more than 6000+ companies annually. And if for some reason you haven't attended GITEX before, I want to share with you 5 reasons why you should want to attend next year.
In 2023, Usetech became a bronze sponsor of Global DevSlam. As I started preparing, I realized that there was little material in the media about why it is worthwhile to participate in GITEX, what benefits a company gets, and no experience with other companies. That's why I decided to prepare this article and help businesses make the right decision.
Every year, companies from 170+ countries exhibit at the show. Just imagine what an opportunity this is for your business growth! You will be able to communicate with representatives of other companies and learn how the market works in their country. You will also be able to expand your geographic distribution and open a business in a new location. Where else will you meet so many people who are passionate about technology?
Artificial Intelligence, Big Data, environmental solutions, smart homes and cities, robots — this is just a small part of what you can encounter at the exhibition. The solutions of most companies impress with their scale and ideas. I recommend you, in your free time from meetings, to explore the exhibition pavilions and familiarize yourself with what the world's companies are offering.
Who knows, maybe their solution will inspire you to do something new? Or you may be able to start a cooperation on this basis?
The venue hosts a variety of mini-conferences, lectures, and workshops that you can get into for free or a fee. They are devoted to development, Artificial Intelligence, Big Data, and much more. This is a great chance to communicate with experts and like-minded people, as well as gain new knowledge.
Over the few busy days of the show, you'll surely have plenty of meetings and introductions. All of them can bring you new clients, acquaintances, and useful partnerships. Discuss potential opportunities and record agreements, and after the show, don't forget to remind your new acquaintance of the meeting.
Share booklets with information about your company, products, and services. Branded gifts are also a good idea: this will make you stand out from the rest of the crowd.
By being a speaker or just working at a booth and talking about your company, you are working on your personal brand and your company's recognition. In addition, the GITEX marketing team spreads the word about the participants in their social networks. So you can get a guaranteed increase in your brand awareness.
I hope you realize how many benefits you will get by participating in GITEX. Keep an eye on this year's show, and start preparing for the next event!
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