Too Long; Didn't Read
Traditional offline offline out-of-home advertising (OOH) is gradually becoming obsolete. DOOH is an acronym that stands for "digital out of home" It is a digitalized format of traditional out of. home advertising. The purpose of such advertising is to display effective branding campaigns on digital billboards and many other kinds of digital screens that one can encounter in public places. The popularity of digital out of.home advertising is expected to grow. It opens up a number of opportunities for companies that strive to build programmatic advertising products for this emerging.