👋 I'm the VP of Editorial Strategy here at Hacker Noon. I also make podcasts and write stories.
The truth is establishing formal Brand Guidelines wasn't necessarily comfortable, for Hacker Noon, as a company.
I guess our team is kinda Calvinistic, in that sense: we don't like to talk about ourselves or our processes too much; we don't like to admit we like it when things look neat and pretty; and we didn't really anticipate scaling to the point where such large-scale documentation projects would be required, this fast.
Alas: here we are, having finally launched a formal Hacker Noon Brand Guidelines vibe — only six years since the company was founded (!) — and, in this article, I'll be taking the opportunity to share a little bit about:
“Know the rules well, so you can break them effectively.” ― The Dalai Lama
Startups often spend weeks agonizing over brand.
Thankfully, that's not how things went down when Hacker Noon was founded.
After Tom Snow and David Smooke settled on a monochromatic palette of terminal green and added a pixelated, charcoal-colored clock to represent both our name and tagline — how hackers start their afternoons — it was all systems go.
That, my friends, was a very long time ago.
Six years, to be exact.
Hacker Noon has since evolved from simply being the best place for professionals and startups to read, learn, and publish about technology content to also being:
Oh, and the size of our team grew by 60% last month.
As is to be expected: new people ask a lot of old questions.
We hope this Hacker Noon Brand Kit will be a resource new hires can use to move fast and break things. 🤞
2. Access free, public Hacker Noon Canva templates you can use to promote your Hacker Noon stories / podcasts / homepage features on social media.
3. Get an overview of what it looks to work with Hacker Noon as a brand, business, or startup.
4. Discover the simple Voice, Tone, and Copywriting Principles behind Hacker Noon's most tweetable headlines and emails.Get an overview of what it looks to work with Hacker Noon as a brand, business, or startup.
5. See the full list of places you can find, follow, and tag Hacker Noon online to supercharge the social distribution of your tech stories and/or to ensure you never miss another top tech story.
Special shoutouts to Kien Dao and Richard Kubina for their great work on bringing Hacker Noon's first brand kit to life — we hope it'll be a useful resource our ever expanding community of contributors and collaborators! 💚
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