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5 Marketing Techniques to Increase Sales For Your New Ecommerce Business in 2021. This article will take you through the various marketing channels so that you can figure out your plan to get the first 500 or 1,000 customers. Facebook Ads are a type of PPC, but since Facebook is such a massive platform, it is essential to know how Facebook Ads work and how can you employ it to your advantage. PPC is a complex model that has to be done with great consideration. Content marketing will come in handy here.