Foursquare was probably the first entertainment startup to introduce location-based services to the mass-market. Later on, Pokémon GO was fueling a wave of augmented reality game app ideas, startups with a location-based touch got back into the spotlight. What location-based apps ideas can enhance your software solution or fuel your startup? Let’s find out!
Location-based services apps/location-aware apps are the applications that offer various services depending on the user’s location as identified using GPS or data from the cell tower and Wi-Fi.
Location-based app development should begin with the understanding of the aims you pursue and the business task you want to solve. However, there are some common features to use:
Users should be able to identify their location and share it with othersThe solution should allow measuring distances between objects (to find the nearest shop, café, restaurant, etc.)The app should contain in-built maps with navigation feature, for the users to spot the fastest ways to their destination.
To build a location-based application, which will interest users and keep them engaged, you should decide on the must-have functionality, key features to solve your business needs, data security aspects, most suitable technologies, and the tech stack.
Let’s look into the geolocation technologies in more detail.
As we have already mentioned, the aim of building a location-aware app should influence the choice of technology. If we create a mobile guide around the country or its picturesque places, we may suppose that GPS would solve all our problems.
However, we may not need the GPS at all, it’s not a good idea to use a steam-hammer to crack nuts.
To make an excellent app guide, positioning principle, based on Cell ID may be enough. Cell ID does not provide accurate user coordinates, only the information that the user with a smartphone has entered a certain sector of base transceiver station within a location area code. The details about the BTS can be received from multiple free databases, OpenCellID is the one most popular.
The idea is that we tie some points of our interest in the app with the BTS ID in this area. When a user enters this sector, an app can make some prompts like: " Don’t you want to visit ... nearby?«, or «You are almost at...».
Why is it better than GPS? The major answer is that the application does not need an active GPS receiver, and the battery will live long.
Let’s take a big store or even a shopping center for the following example. It can also be a smart home system. Not by any stretch of the imagination, should you use GPS in such cases. The minimum problem you will face is a low signal indoor, the best variant is that it will show what building a user is in.
Wi-Fi positioning is used for such purposes, it works well in premises. The principle of it is that the building contains Wi-Fi transmitters, and the software realizes the logic of position defining. The location is defined to an accuracy of 0,5 -2 meters, depending on the number and position of the transmitters.
Thus, the app will be aware of the user position every moment and it opens broad possibilities for businesses: you can prompt your users about a shop nearby (in case of shopping centers) or inform them about the discount for some products.
Businesses can receive a lot of additional information: the most visited places in the shopping center, the most popular customer routes in the store, even a list of people who entered the store without frames at the entrance (the frames at the entrance are primarily intended to count visitors and not to detect thieves).
We once developed an application, the essence of which was to monitor users through a WiFi scanner, register their devices IDs, the customers’ points of interest in a shopping center, and targeted advertising was generated based on this data. This implementation was very similar to geofencing technology but more accurate.
Geofencing — in fact, it is the definition of users in a specific geofence. A GPS module is used, and the technology is based on determining coordinates. In case you have a store and an app for it, the users having it, can be notified of a recent promotion or discount when they pass by. It’s a wonderful chance for businesses to remind their clients about themselves, but what if a company fails to have a dedicated app?
A low-power Bluetooth LE — iBeacon technology comes to the rescue. These are small tags that are used within a short-range wireless data transmission (Bluetooth LE) to distribute messages or notifications.
Let’s now speak about the most popular technology — GPS, high precision user location technology. We often use it for logistics or taxi service apps. It will also be a great option for a restaurant network.
Depending on the task to solve, we can choose the most suitable technology to use. It is often a combination of several technologies to close as many issues as possible for the users and businesses.
Creating a location-based mobile application we keep to a standard procedure, where the first stage is discovery, followed by design, then backend is implemented. Only finally we develop a location-aware app in Android or iOS.
The success of the entire development process is to a great extent determined by the discovery stage. It’s vital to find out all the aims and tasks the client has in mind. The next step is to identify the pains of the users and the things which can engage them.
When the light is shed on the key points and the general concept of location-based mobile app development is worked out we agree it with our client. Stfalcon’s team proceeds to design after the client’s consent.
We work out the solution design with all the user flows and scenarios in mind to make it simple, intuitive, yet convenient, and effective and also agree it with the client.
The next stage is backend development since every mobile app needs to turn to the external server, which centralizes the whole business logic of a software solution we develop.
Finally, we make a location-aware app for iPhone or Android or both depending on the customer’s request.
We finalize the development with testing and QA stages that follow.
Every client, enthusiast, or startup wants to know the cost of development before they start a location-based app creation.
There is no definite answer to the question before the project details are discussed. However, to give you a slight clue, we’ll mention that app development for 2 platforms will approximately cost you 80000 USD.
With a minor budget, you can consider MVP development. It will cost you about 2 times less and provide you with an opportunity to launch your product into the market, test your idea, business logic, and user engagement.
And now let’s take a look at some geolocation app ideas for Android and iOS:
Using very basic types of location-aware apps specified above you can expand an idea further and build the following:
1. Location-based app for content available only in certain locations (SnapChat + Pokémon GO). Users and brands can write personal messages, add photos or offer discounts which their followers can only see when visiting a certain location.
For users it is an opportunity to recommend interesting spot to their friends or remind about a memorable event. Brands can use it to attract more visitors to their less popular venues by offering on-the-spot discounts or notify about special time-limited offers when users are down town.
2. Location-based app for task automation. People love it when somebody (or something like app) completes a boring task for them. And a lot of tasks are location-based (don’t forget to notify a loved one you’re running late, grab those cookies from the store on the corner, etc.). Trigger app allows you to notify people when you’re leaving your workplace.
3. Location-based app for locating products in malls and stores. Modern retail stores are full of products and not everything worth of attention can be put upfront. With this app idea brands can:
point out products to consumers based on what they’ve bought before remind about recurring purchasespoint out special offers and items that are on-sale
4. Location-based app for notifying users about threats nearby. Unfortunately, a modern world is not as safe as we’d like it to be with acts of terrorism, natural and various human-instigated disasters happening daily. This kind of app can provide users with crucial notifications based on the automated analysis of local online newspapers while spare them the overwhelming flow of bad news from around the world.
LastQuake (France) and FEMA (USA) offer information about a limited types of events, quakes and weather-related respectively, but the world still lacks a sophisticated solution in this field.
5. Location-based app for planning a weekend. We surely have a lot of mobile travel guides and apps for finding a place to eat, to sleep, and to hang out at. But all trip planning is still on us. A location-based app for Android and iOS that could offer decent weekend planning (booking tickets or hotel, sightseeing, clubbing) based on the user’s budget and type of leisure they prefer will get a lot of hype. Plus, there would be a clear profit for brands: you could prioritize or advertise the activities they offer for a fee.
Geolocation technology has something to offer beyond suggesting popular restaurants nearby and yet another location-based dating app. You just got to think of what activities are location-related and where would people love to see a bit of automation.
This year the global pandemic had dictated the new rules to a Pokémon Go Fest , which took place on 24-26 July 2020. The developers made significant changes to the game to match the COVID-19 stay-at-home requirements, now the players can progress in the game even while staying indoors. It resulted into the overwhelming revenue of 17.5 mln USD, and the first festival day became the second most profitable day in the history of the game. Thus, with COVID 19 it became clear that the location-based apps should be altered to match the present-day reality. However, for Stfalcon, it’s not at all a problem, but a new challenge, and we’ll gladly bring your idea to life, expand our portfolio, and expertize even more.
Previously published at https://stfalcon.com/en/blog/post/5-hot-ideas-for-location-based-apps
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