Aashish Sharma


5 Features to Look for in Analytics Tools for Social Media

To make the most of social media for your business, it is essential that you invest in social media analytics. These are tools that will assist you in keeping track of your social media activity, your data, any glitches or system failure and update you on information regarding your competitors, i.e. business tactics, campaigns, etc.

The effectiveness of social media marketing

While this sounds simple, there is a lot to do and learn about social media marketing. For example, in the beginning, the Facebook ad manager can be very confusing, but if you focus on small progress, you will find the winning strategy for your business.

Besides, the marketing of a digital platform is not very different from that of traditional marketing because you always broadcast the same message. But advertising on social media can better target your audience. On the other hand, you can better manage your advertising expenses by targeting your audience or people interested in your products and services. It is one of the most economical and most effective advertising platforms on the market.

Get to know your audience

While it’s easy to share posts and ads, you have an excellent opportunity to interact with your audience to learn more. Through your interactions, you can retrieve valuable information about their interests, dislikes, and attractions. If you use your authority on a particular subject, your readers will trust your opinions, and you will follow.

You will also be able to develop a public authority personality with the type of ads they like and have more interaction in your future campaigns. It is also an excellent platform to send “probes” if you have a new product or if you need feedback.

Tools such as the Facebook pixel in your advertising campaigns, also lets you see what types of people are clicking on your content and whether they are being converted or need to be re-targeted with a new ad. Over time, you will know your target heart and how to serve it. This information is not available in traditional marketing templates for small budgets.

You stand out from the competition

In fact, with traditional marketing methods, your small business does not have the budget of a large company. On social media, the playground is much more equitable. Your personal message and sincerity can show through. With a creative and fun ad, it’s possible that it becomes “viral,” which contributes to your visibility.

When it comes to competing with other companies, your competitors may not work with a well-structured strategy. If you can plan and run a real social media campaign, you still have the opportunity to claim your claim on the platform of your choice.

Some important features that you might want to be on the lookout for in all these products include:

1. Analysis of followers

2. Analysis of the level of outreach and reception of posts

3. Comparing different social media platforms

4. Time shaving

5. Regulating investment and profits

Following are some social media analytics explicitly designed to cater to your needs as an entrepreneur and/or blogger/influencer.

1. Twitter Analytics

Dating from its launch in 2014, Twitter Analytics has established itself as a very reliable analytic tool for social media personalities. Offering increased transparency and greater insight into Twitter account metrics with every upgrade, it is quickly becoming a crowd favourite. Moreover, it is also proving extremely useful in tracking your performance and activity across the Twitter dashboard.

2. Facebook Insights

Facebook Insights is another up and coming tool that provides insight into the performance of your business accounts by tracking outreach, number of likes and shares, etc. Consistently sharing information with potential clients and creating awareness about brands is one of the trademarks of this tool. It does so by prioritizing outreach towards such pages and accounts that have a direct interest in your product. Above all, it is free of cost, making it all the most accessible to the public.

3. Buzzsumo

Buzzsumo is among the best tools out there for analyzing the performance of your social media accounts. It has an extremely user-friendly interface. All you have to do is enter your desired domain in the search bar, and it generates a comprehensive list of all the content published by that domain in a specific period. Buzzsumo also shares connectivity with Facebook, Twitter, and Pinterest and therefore provide exclusive insight into the sort of content your followers are attracted to, by working out an algorithm that analyzes their shares, likes, retweets, etc. Buzzsumo reviews by past clients all report very efficient and productive results.

4. Keyhole

Keyhole excels at opening a backdoor for you to understand the psyche of your targeted clientele by streamlining precisely the sort of products and services that they are looking for. Also, it is user-friendly and saves you precious time as you do not have to jump between different sites trying to figure out all these statistics for yourself. It makes communication within your team a whole lot easier by producing simplified reports of your progress that are easily shareable.

5. Brandwatch

Brandwatch is specifically designed to set you up with the right kind of data analysis software to plan your marketing strategies. Along with providing insights about your target audience, you can also search for specific conversations regarding your page analyze them to reach valid conclusions on the overall performance of your brand.

6. Meltwater

Meltwater focuses mainly on the overall personal relationships, outreach, and the impact that your brand tends to have. It helps in identifying your status in the overall industry and aids communication with clients and influencers for influencer marketing. It also highlights the progress made by your competitors and displays all relevant information in readily accessible statistical reports.

7. TapInfluence

It is imperative to note that bloggers and influencers who are already in the market have established a deep-rooted trust with your desired demographic of clients. Therefore it would be wise to get in touch with such influencers and ask them for assistance in promoting your business. It does not matter how big or small the influencer is as long as they have the right kind of audience, i.e. the audience that you are looking for. Keep in mind that at the end of the day, you are investing your resources and this sort of marketing can make all the difference if you choose carefully. This is where TapInfluence comes in. Providing information about every influencer reach, expected charges, and reception, it is the perfect platform for you to choose from.

8. Reputology

Customer reviews and feedback is extremely vital for the development of your product, and it is important to understand that a few customers’ reviews can impact dozens of other customers. So you can throw out the mantra of “No press is bad press” out the window, because even one negative review can lead to significant setbacks. Alternatively, you can use Reputology to streamline positive reviews, and further use them to promote your brand. Reputology also operates such that you can view all your results on a single platform instead of flitting between different sources. These features also give you insight into how your team handles positive and negative reviews and what you can do to ensure consistent results.


It is noteworthy that this analytics harbour a fair share of investment, with monthly costs ranging anywhere from $25 — $50. Some are free of cost, while others have custom pricing and premium features that require some payment. However, they are all guaranteed to earn you sizable profits as well, and hence well worth the investment. Also, it sets all your accounts in place and makes your dealings with clients that much more convenient. With these little tips and tricks, you will find that managing social platforms and growing your business has never been easier!

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