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Email marketing is a versatile tool that has the potential to generate leads through targeted outreach to businesses and potential decision-makers. Demand generation is not to be confused with lead generation and is often where long-lasting client relationships are formed. The foundation of any successful marketing campaign is a detailed knowledge of its target audience. Segmentation in this way can help the personalization of emails and is crucial for ensuring an email campaign is effective. 5 tactics for driving the success of demand generation with email marketing.