5 Ecommerce Marketing Strategies That Will Double Your Sales

In the competitive and ever-changing eCommerce landscape, it can be challenging to stay ahead of the curve and maintain a steady stream of sales.

However, with the right marketing strategies in place, you can double or even triple your sales with relative ease. In this blog post, we'll outline five strategies proven to work time and again.

So without further ado, let's get started!

Leverage push notifications

One tool that businesses don't use to its best effect is a push notification tool.

A push notification is a message that pops up on a user's mobile device, even when the app isn't open.

You can use push notifications to send updates about your product, special offers, or even just a reminder that someone has left something in their cart.

They're an effective way to re-engage customers who may have lapsed or forgotten about your business and can be used to promote new products, and sales, or even just remind people to come back and check out your site again.

While some may see push notifications as annoying, they can actually be highly effective when used sparingly and with care. In fact, push notification case studies have shown that such notifications result in higher engagement and conversions. One company had 400% more open rates when compared to email marketing.

While another reported 4x higher click-through rates compared to any other platform.

Push notifications are a must-have for any eCommerce business that wants to stay ahead of the competition and boost sales.

Add social proof and FOMO notifications

One of the biggest challenges eCommerce businesses face is getting users to take action when they land on a page.

When people click on an ad and land on a shopping page, it's often a single chance to drive sales. If people leave your website, they'll be unlikely to return, and your ad spend ROI will suffer.

That's why it's important to have an effective strategy for getting users to take action when they reach your site.

There are two powerful approaches to creating immediate sales, even if customers visit your website for the very first time:

By building trust with social proof

And creating a sense of urgency through the Fear of Missing Out

Let's imagine how this would look in a real situation.

Picture a user appearing on your website for the very first time, they like what they see but several questions stop them from taking action. Is this website safe? Do the products function as they're shown to? Will I get a refund if I'm not happy with my purchase? And so on.

And then they see a small but noticeable popup in the site's corner. It's a bubble-shaped notification that says 'Jemma from your city just bought this product'.

This is a social proof notification in action. Similarly, a business can create FOMO notifications.

A FOMO notification would look something like this:

'Only 2 left in stock - order soon'.

This particular notification would work well for high value or fast-selling items.

Both social proof and FOMO are effective psychological triggers that can be used to nudge visitors into becoming paying customers.

Use retargeting ads

Retargeting is a form of online advertising that allows businesses to keep their products and brand in front of 'window shoppers' after they've left a website.

It works by tracking the people who visit your site and then showing them targeted ads as they browse the web or use social media.

For example, if someone visits your site but doesn't make a purchase, you could show them an ad for the product they were looking at when they next log into Facebook.

The key to making retargeting work is to create ads relevant to what the user was interested in and to ensure you're not bombarding them with too many ads.

If done correctly, retargeting can be a highly effective way of boosting sales and revenue.

Offer discounts and coupons

Discounts and coupons are a great way to entice new and existing customers to make a purchase.

And while they may seem like a surefire way to increase sales, it's important to use them sparingly. If you offer too many discounts, you'll devalue your products and erode your profits.

Instead, focus on running targeted campaigns with specific goals in mind. For example, if you're launching a new product, you could offer a discount to people who purchase it within the first week.

Or if you're trying to clear out old stock, you could offer discounts on those particular products.

The key is to be strategic about when and how you use discounts and coupons. Used correctly, they can be a powerful tool for boosting sales.

Personalize your communication with martech

Another critical aspect of driving sales is personalization.

This means making your content and communication relevant to the individual person.

It's no longer enough to send out a generic message to your entire email list. You need to segment your list and send each segment personalized messages that are relevant to their interests.

The same goes for your website content. If you're selling products, it's important to make sure the products and content on your site are relevant to the user's needs.

This is where martech comes in. Martech is a term used to describe the technology and software that businesses use to collect, manage and analyze data.

It's an essential tool for personalization because it allows businesses to gather data about their customers and then use that data to create personalized experiences.

For example, if you know that a customer is interested in a particular product, you could show them related products or content on your website.

Or if you know a customer is located in a certain city, you could show them relevant city-specific information.

Such personalization is difficult to do without the right tools. Martech provides the data and tools businesses need to create personalized experiences that drive sales.

So, consider investing in martech if you want to boost sales and revenue.

Final Thoughts

There you have it - eCommerce marketing strategies that will double your sales.

However, it isn't enough to just apply these strategies. You need to test them, create variations, and track the results to see what's working and what isn't.

Only then can you optimize your efforts and create a successful eCommerce marketing strategy.

So, what are you waiting for? Start putting these strategies into practice and see how they work for you.