Too Long; Didn't Read
Brand awareness is the foundation for all other marketing efforts. Community building is possible after brand awareness. Brand awareness helps brands weather tough times. It's the most efficient use of your marketing resources. People are more likely to buy from brands they feel connected to, so don't underestimate the power of branding. It creates brand preference and loyalty. It's important to focus on creating ads, content, and email marketing campaigns that build your brand's presence from the start. It can be confusing to decide which one to invest your time and money in first.