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Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With a potential ROI of 4400%, email marketing is the best way to attract and retain customers. To get the best results out of your email marketing efforts, you need to create effective newsletters that help you convert your readers. So how do you write newsletters that engage your audience and convince them to take action without opting out? Here are five tips to make sure you get the most out of email marketing.