A game announcement is a critical first step when you're ready to tell the world about what you've been working on. Trailers and other "hero assets" are the backbone of video game PR. A well-crafted press kit is an essential part of the PR strategy. YouTube and Twitch influencers are as big as gaming media outlets these days - if not bigger - so you need to learn your ways to work with them. Use trade events to keep your fans informed and give them the "velvet rope" treatment.
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Kirill Perevozchikov
@kperevozchikov
Kirill Perevozchikov is a video gaming PR expert. He launched Divinity: Original Sin 1-2, Pathfinder: Kingmaker.