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Technology has paved the way for businesses to reach new heights in customer base and profitability. Integrating digital technologies into various aspects of your business can make it more efficient and profitable. The following digital tools will help your business to connect the dots on various levels and throughout the consumer journey in a style that wasn’t possible before. Zendesk offers an effective customer relationship management system that collects, organizes, and manages customer information in one package. Google Analytics helps you to track your progress and determine whether you’re working towards meeting your business objectives.