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In 2020, Americans spent almost $35 billion wagering on sports events in the US. As a growing number of states legalize sports betting, millions of new gamblers are emerging. DraftKings and FanDuel are the standout leaders in the rapidly expanding sports betting sector, responsible for approximately 80% of the US market. Startups in this space must navigate a patchwork of complex regulations that vary from state to state. The challenge facing sports betting startups is how to differentiate themselves from competitors.