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Live in-game betting allows fans to bet on a range of details about a game as its happening, with the odds being routinely adjusted throughout the event. Live betting is relatively new in the US, but there may be more obstacles to overcome before most or all states legalize sports betting. The popularity of mobile betting is skyrocketing, with 70 percent of transactions now made on mobile devices. The growth of live betting has greatly increased the need for fast and reliable data, while also significantly broadening the importance of live video streaming rights.