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Predictive Analytics in insurance deals with data available from multiple sources to discover trends and patterns, which are otherwise missed by the human eye. It employs technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to mimic human intuition while making data-driven decisions - essentially, the best of both worlds. The use of predictive analytics in insurance is the smartest and most future-forward way to prevent fraud and mitigate risks proactively and reactively, says Surya Choudhary.
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