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AI-based applications are transforming the core aspects of marketing, including generating and nurturing leads. Chatbots are facilitating real-time communication with customers. They can help personalize content and increase customer engagement, leading to a higher conversion rate. Chatbot platforms can be integrated with your existing CRM, email provider, and other data sources for highly personalized and automated customer service. AI technology enables machines to learn and evolve based on past processes and actions, helping marketers to personalize the customer experience.