Too Long; Didn't Read
Entrepreneur Lewis Gersh founded PebblePost to send personalized mail to customers' homes. The company tracks customer activity online and then transforms it into a personalized piece of mail sent directly to the user’s home. He has raised about $81 million to grow PebblePost over four years. Here are his top tips for successful fundraising for a direct mail venture. For PebblePost, Lewis recommends telling a story about your company that accounts for the inevitable headwinds. “Coming up with a very simple, catchy phrase was critical,” he advises.