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3 Fan Engagement Platforms to Keep an Eye on by@gabrielmanga
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3 Fan Engagement Platforms to Keep an Eye on

by Gabriel MangalindanJuly 27th, 2022
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Fan engagement platforms allow fans to interact with their favorite sports teams, clubs, leagues, and players. Socios is a blockchain-based network for user interaction that is centered on the concept of fan tokens. Sorare is a website centered around football and major league baseball, focusing on fans creating a fantasy sports team. Fanzee aims to provide much-needed variety to the space, in contrast to the majority of the other platforms on our list, which concentrate on just one or two assets or games.

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Fan engagement platforms allow fans to interact with their favorite sports teams, clubs, leagues, and players. This interaction mainly comes in the form of fan tokens, NFT collectibles, and online activities. NBA Top Shots is the most well-known example, allowing fans to trade basketball highlight video NFTs.

As the NFT space continues to grow, more fan engagement platforms are coming up. Let's take a look at three innovative fan engagement platforms.

1. Socios

Socios is a blockchain-based network for user interaction that is centered on the concept of fan tokens. Socios was built by the team behind the Chiliz cryptocurrency in 2018. Fans can show their support to a certain club by purchasing or earning these tokens on the site. These tokens are a sort of crypto asset. The platform is one of the early movers in terms of fan interaction platforms since it has over 150 partners and over 1.5 million users.

Once fans have earned a sufficient number of points or tokens, they will have the option to exchange them for a wide selection of various incentives. Obtaining VIP admission to a major game, obtaining free attendance to a meet-and-greet event, and other similar perks are among the most common forms of payment.

Fans also have the opportunity to cast votes in legally binding team polls, giving them direct input into the decision-making process of their favorite football clubs. Socios is a wonderful platform for engaging fans and increasing influence, and you should check it before any of the others.

2. Fanzee

Fanzee is a fan engagement platform that is still under development. However, the platform has shown a great deal of potential, particularly concerning the adaptability it offers. Fanzee aims to provide much-needed variety to the space, in contrast to the majority of the other platforms on our list, which concentrate on just one or two assets or games.

The site will contain numerous tasks that fans may engage in, which include quizzes, betting, riddles, and more. In addition, Fanzee will provide a Fanz scoreboard on which users can see the top fans in each category. 

Fanzee will have a fan engagement solution built deep into a club's digital ecosystem. This will make interactions more natural and meaningful as opposed to transferring a club's following to a third-party platform. The platform also aims to guide sports clubs through the process of creating digital assets, making it easier for them to offer blockchain-based products and services to their fans.

3. Sorare

Sorare is a website centered around football and major league baseball, focusing on fans creating a fantasy sports team. This NFT marketplace distinguishes itself from the other industry platforms by allowing users to indulge their love of football or baseball by virtually participating in games with their preferred team and players. 

After completing the registration process with Sorare, the platform will give fans a chance to compete in the subsequent football and baseball leagues that are played virtually. In addition, fans can also develop and build game strategies depending on their chosen players' real performances. 

This concept not only encourages a more profound connection with the game and the many clubs that are represented on the platform, but it also makes it possible for fans to obtain more tokens or NFT cards, which, in turn, enables them to acquire more of their favorite players.

Conclusion

We've looked at three different fan engagement platforms for sports fans, from football club fan tokens to online engagement activities and major league baseball trading cards. As NFTs continue to grow in popularity within the sports industry, we expect to see more platforms emerging.