Too Long; Didn't Read
Consumers expect always-on, frictionless, dynamic and personalized digital experiences. 99 percent of companies not named Amazon or Netflix have struggled to deliver world-class search. People use different words to look for the same things and search in messy, unpredictable ways. Artificial Intelligence (AI) can apply AI to solve search-related challenges, thereby enabling brands to deliver meaningful digital experiences, says Andrew Keen. Keen: Search is inherently complex, with ever-changing user behavior and ever-expanding (yet imperfect) data.