Search engine optimization is an online marketing tactic.
Always take content as priority.
Last month I saw the funniest headline I can recall outside of The Onion. As USA Today put it:
LinkedIn is a great place to find leads and engage with prospects. In order to engage with potential leads, you’ll need a list of users to contact. However, getting that list might be difficult because LinkedIn has made it difficult for web scraping tools. That is why I made a script to search Google for potential LinkedIn user and company profiles.
“Half the money I spend on advertising is wasted – the trouble is, I don’t know which half.”
In this blog post, we will discuss five ways that you can get more organic traffic without having to worry about your SEO strategy.
You like Flutter, but then you know that Flutter is not well optimized and has some problems with SEO. I've figured a workaround to this issue.
The goal of SEO is to get your website to the top of the search engine. One excellent way of tracking SEO progress is by checking the Search engine result pages (SERPs) of a website.
The end of web publishers being handcuffed to Accelerated Mobile Pages (AMP) is in sight. In May of 2021, Google will roll out an algorithm update using a new set of page experience signals to help determine rankings. these new guidelines will no longer give preferential treatment to sites using Google’s AMP format.
Genius started as a fun art project, but we started to take it seriously about 6 months after the launch, when we realized one of the most-searched words on all of google is “lyrics”. Although I spent the first 6 months creating rich analysis of the Biggie and 2Pac classics which I had pondered since my teenage years, the site actually got traction from random users transcribing and annotating lyrics to new songs.
This article will examine when and why guest posting is a good idea. We will also cover some Guest Posting tips to help you get the most out of this strategy.
Are long blog posts the key to an unfair SEO advantage? In 2011 Google released an algorithm update called Panda to filter thin and low-quality content. The Panda update changed the search results, probably doing more good than harm. But algorithms are still lackluster at deciphering content at anything near-human level. Case in point, Google News is terrible at spotting the original or most in-depth stories.
Ever since Google Web Search API deprecation in 2011, I’ve been searching for an alternative. I need a way to get links from Google search into my Python script. So I made my own, and here is a quick guide on scraping Google searches with requests and Beautiful Soup.
Progressive Web Apps (PWAs) can be called an intermediate between mobile apps and traditional websites. But, why exactly do we need them? As technology advances, it brings new devices. In turn, this upgrades the requirements of your average user. The success of your business depends upon the ability to provide these requirements.
Have you ever wondered how a search engine works? We use search engines as much as we call, text or drive. But how do they work? The purpose of this article is to try to explain the basic concepts of a search engine using simple and clear examples.
In 2022 I got press mentions from Axios Crypto, Wall Street Journal, Washington Post and Fox Business. Here's what I did to get them and amplify the results 🔊
Are you using Google My Business?
Elements of effective meta descriptions to boost SEO: target keyword, correct length, and a direct answer to the user's search query.
Google announces the roll out of page speed experience as part of their ranking factor. Here's how webmasters can test their sites.
Congratulations you worked on a new website to replace your dated website and need to launch the update without tanking your search results.
So, you have just finished your SEO Training from a well-known institute and are about to give your first interview. But HANG ON! Are you sure you are well prepared for what's coming?
Core Web Vitals is one of the ranking factors and learning how to achieve a faster core web vitals score is a good way to get your website to rank higher.
Are you struggling to hit the jackpot with Sales Funnel?
Last week, there was a conversation in a copywriting group about how AI was wiping out the need for copywriters.Some expressed fear, and others remained positive that AI was a friend, not a foe.
Search Engine Optimization (SEO) has been the backbone of an online search for over two decades now. But as Artificial Intelligence (AI) technology moves quickl
The Cumulative Layout Shift (CLS) of a website is important to user experience, which is why it’s one of three metrics included in Google’s new Core Web Vitals.
The technical human-being was split into two fractions beyond the memory of man: web and mobile. Some folks say that the web-pages easier to use; others that the mobile apps make much headway so the web and browsers might pass into oblivion. This war would last forever if Alex Russell didn’t present one-box solution in 2015. More than 3 years have since passed.
[Part I: SSR]](https://hackernoon.com/how-to-improve-react-app-performance-with-ssr-and-rust-part-i-ssr-b75x36ed) Server-side rendering (SSR) is technique when content for a web page is rendered on the server using JavaScript.
99.9% of the time single-word search or short-tail keyword queries are far too general and vague.
Search engine optimization (SEO) is one of the most important aspects of digital writing. As a writer, learning about SEO will greatly strengthen your stories.
Whenever the search of a particular product comes to a point of the synonym with typing a query, the need for SEO in such a business is a major focus. Google has stated out that the major concentration of SEO marketing should be based on quality content investment, and for this reason, a good number of marketers have made investments in SEO.
Keyword research is a big step towards developing a solid wider keyword strategy. But even during this process, you can, and have to, keep in mind the end goal of your entire SEO efforts - top rankings, performance, and eventually growth.
Are you aware that most internet users don’t feel secure about the protection provided by the current laws?
For a number of years now, Google has been at the forefront of artificial intelligence (AI) development. Their in-house AI workshop DeepMind has already made some major breakthroughs in applied AI for medicine, game theory, and speech synthesis. The high-profile nature of their work has even started to overshadow what is still the company's main business: being the world's go-to search engine.
This content was originally published at Breakline.co: https://www.breakline.co/infographics-and-seo-boost-your-search-engine-rankings-case-study/
You might have heard this several times before — Content is King! Yes, it is. But today visuals materials like infographics are outperforming.
The world of keywords is always competitive, it never sleeps, something that’s unstoppable and the cycle never ends as long as there’s a lot of hard work being done on the digital frontier. To develop a robust keyword strategy is extremely important if you want to make the website visible, crawlable, user-friendly and profitable in the market that’s hungry for your services.
Nowadays, if you want to do search engine optimization (SEO) properly you have to think beyond the desired keyword, title, and other tags. You also have to take branding, audience behavior, search intent, user experience, analytics, website performance and competition into consideration as well. There are at least hundreds of ranking factors, if not more, that Google uses to rank pages.
Marketers have been catching up with updates and tweaks made by Google over the years.
It's fascinating to see how psychology comes into play in copywriting and content marketing. You just read the phrase "most persuasive words in the English language" and it rang a bell.
Python is a powerful, simple, and versatile language that can be used to do many things including helping you with SEO. This guide shows how to use it for SEO.
About four months ago, I wrote my second article ever on my website, Followchain with little to no prior knowledge on SEO.
Key Takeaways
Local marketing can help the business reach a wide audience, improve its rankings on SERPs, receive more traffic, and establish your business.
Google is changing the way it displays cryptocurrency-related ads on its search engine and various platforms. Starting August 3rd, crypto exchange and wallet...
Google is a cruel mistress for many marketers. Just like in a relationship, marketing with search engines constantly changes and requires extreme attention to detail. With each algorithm change, the “person you once knew” changes almost overnight. Google used to love your website, now you are yesterday’s news and on the last page of Google. So, to solve this problem we are going to take a relationship approach to workwith search engines to help keep your relationship healthy and growing.
Google map ranking is highly important for local businesses, use these easy to implement google map ranking hacks to dominate your local market in searches
SEO can be a difficult topic to understand with acronyms and words most people have never heard before. Despite this, it is an essential part of growing online.
Struggling to rank your article on page#1? Check out my tips on writing a great SEO blog post.
You’ve probably seen several ads promoting “set it and forget it” SEO strategies for WordPress. Unfortunately, these promises are too good to be true.
In this post, we'll discuss the three most common SEO mistakes and how to avoid them.
Don't have hours to do SEO? Try to at least do everything on this checklist.
This article describes SEO techniques to help your website rank for specific keywords on search engines.
Clear messaging helps your copy stand out and drive desire for your solution. This article shows two ways to use messaging to drive more conversions.
Help your website get fully search engine optimised by using Pandas to create dynamic sitemaps to help Google index your websites faster for more clicks.
In this article, we will discuss the various aspects of meta description writing, as well as tips for making it stand out from the crowd!
Keywords can significantly impact the growth of SaaS businesses. Here're the key steps to take your blog SEO to a new level.
Many just ignore outbound links while designing strategy lay out for their SEO campaign. But they have to believe Outbound links plays a major role in seo
A case study on how to make $1000+ from an affiliate marketing website. See my successes, failures and lessons.
Getting the search intent right is one of the foundations of an effective SEO strategy. But how do you do it?
There is a place in most marketing campaigns for pay-per-click ads, but ongoing high levels of organic traffic are simply impossible to replace.
If you're running a small business, you know that it's essential to be found online. And if you want to be found online, you need to rank high in Google search
Local business owners like a bakery, cake shop, food vendors, etc. need to optimize your website for local SEO. Read to know more about these effective tactics
When talking about marketing, link building is what that takes most of the time. And that's why the majority of small businesses struggle with building quality links.
Find out which SEO strategies you can use to dominate the SERPs in 2022. To increase your authority and ranking, keep an eye on the following SEO trends.
This is the story of how I added a new type of a dynamic sitemap to HackerNoon’s publishing platform to better index our hundreds of thousands of site pages.
Last weekend we had a chance to fine-tune the performance of SwissDev Jobs.
This article discusses what a keyword gap is along with how and why a person should bridge this gap
Yes, you read it right.
Lazy loading is an important way to improve your PageSpeed Insights. Combined with #Blurhash, you can improve load times. #lazyloading #corewebvitals #SEO
Facing issues regarding How to write unique content is this information age? Let me help you with it!
This competitor research blog helps you understand their strengths, and weaknesses so that you can then use them in your SEO strategy.
Today we are living in a generation where talent and ideas are being valued more than anything else (fortunately!). There was a time when businesses were only for the people who either have a legacy or a bag full of money.
Best HARO Alternatives to boost your Link building campaigns and organic outreach. Make sure you choose the right one that's cost efficient and time saving
A look at how to reach the coveted 3 pack of local search, especially with concern for multi-location landing pages.
Your trademark is your intellectual property, and no one should be allowed to use it without your explicit consent. Luckily, Google has mechanisms to prevent this kind of abuse.
9/20/2022: Top 5 stories on the Hackernoon homepage!
Learn how to protect your website from google core updates and penalties. Explore how to convert every Google algorithm update to opportunities.
Organizing your Next.js application and using its components.
Looking for ways to improve your search engine rankings? Here are the 6 tips to climb the SERPs for startups that you should consider.
If you want to generate high revenue and sales from your eCommerce store, these online tactics will help you get your store on the top of the search engine.
Dig deeper into social media’s role in SEO to see the benefits and nuances of using social media to enhance your SEO campaign ROI.
People Also Search for (or PASF) is an immediate organic search feature based on Google's understanding of how people search for a topic.
The Internet Live Stats graph above pictures Google's first 13 years. Today they report 4,517,847,993 DA(internet)Us currently do 4,781,309,755 daily Google searches, according to Internet Live Stats.
Redirects are an SEO expert's biggest friend but, at the same time, something that can kill your SEO scores when done wrong.
Get to know about internal links and how they help you with your SEO! A detailed guide on the internal link for SEO!
Dwell time is an essential SEO factor. If you can keep your website visitors engaged and interested, you can earn better rankings! Read how.
Marketers have a bad habit of ruining everything. From SEO to content marketing, we have a tendency to focus on vanity metrics and ignore what's important. It's
The first step to creating SEO content that ranks on search engines is to perform keyword research. This guide will cover how to do keyword research in 3 steps
On today’s episode of Startups On Demand, I am joined by Yoel Israel, CEO of WadiDigital, a results-driven and customer service-centered B2B digital marketing a
How to create a well-positioned website, with a great ranking on Google, and the organic growth of a website with the use of keyword research and other tools.
Do you want to improve your search presence on Google? If you said yes, you’re in the right place!
A look at how to make your site more powerful on the web by focusing on getting more links to it.
A detailed look at navigation SEO best practices for ecommerce sites
In 2016, I was approached by Jennifer Davy. Jennifer was keen to modernise her marketing and use the power of the internet to generate new clients.
Companies may improve their search engine results by obtaining high-quality links from other websites or obtaining backlinks that lead to their own site
Take a look at the 7 SEO mistakes you should avoid if you are serious about increasing your site traffic as much as you can. Keep your SEO strategy intact!
Is blogging fair?
In this piece, we’ll discuss content decay and how to spot it in its early stages. Then, I'll review the best practices for keeping older posts fresh.
Black Hat World provides newcomers with access to relevant information to improve their digital marketing campaigns.
If you run a search for a "content manager" on the Internet, you will not get a clear understanding of what they do and what skills they are expected to have.
23 Digital Tools That Will Save You Thousands Of Hours
Do you want to learn how to effectively add internal links to your site? If so, you're in the right place!
Without Google, your business will have to face digital conflict. Hence, build your strong online presence with SEO (Search Engine Optimization).
A well-written meta description can both raise your ranking on search engines and also entice readers to click on your story instead of competing stories on the
To succeed in the modern world, you must invest in tools that boost your company's efficiency
This article will present you with the differences of rel attributes and how you can use them either to boost and protect your SEO ranking positions.
I have had opportunities to participate and even organise programming bootcamps. Some of them had the purpose of just introducing basic knowledge of a given stack to beginners, whereas others were somehow advanced.
My approach to distributing my writing has changed dramatically over the years. I used to be pretty pro guest blogging, and now not so much. Explaining my current syndication approach can help others better promote their writing. This is, however, not a technical guide.
Marketers often have the task of attracting, developing, and transforming leads into sales opportunities. This task can be quite arduous for marketing departments without adequate team members. Also, this process requires a lot of resources and time.
Lina Survila is Founder and Editor in Chief of an online magazine "Abstract Stylist" and Noonies nominee in Women in Tech award.
Image performance plays a huge role in #CoreWebVitals, which in turn play a huge role in SEO. We'll show 3 quick and simple ways to optimize images. #webperf
Whats the role of content in SEO? If you can't make your own, What are the consequences of using duplicate content to get your website to rank on Google?
Introduction
Here's why SEO is vital for your online success and how a professional SEO service provider can help you achieve that target.
Google has recently implemented a new search algorithm on its platform which will not necessarily revolutionize the way we input queries and get results in its engine, but change the process dramatically.
The Kaanen Group are experts in all things digital, from SEO and social media to paid advertising and content marketing.
Is it true that a website template cannot provide you with excellent SEO and the freedom to modify it? Learn how a website created from a template really works.
Google’s Helpful Content is an algorithmic update from that will analyze content and shadow-ban the ones riddled with SEO-influenced text and not relevant info.
Steps to Starting a Freelance Business: Getting the Right Skills, Gaining Experience with Internships, Getting Your First Sales, Social Media for Freelancers.
Attention bootstrapping founders. Do you know what business metrics to track to understand where your business is going? Here are a few to start with.
The first step in building a startup is validating the idea. It is a huge risk building a product without know if there are demand for it. The easiest and cheapest way to validate a start up idea is always cold email people at first.
As the launch date approaches, you want to do everything you can to promote your business, especially online. Here is how!
Use these tips to get your blog post in the top search results of Google.
SEO is not only determined by how well you write the article. It is also determined by how well you design the website, measured with core web vitals.
Every Business Needs an Optimized Business Website to represent their business and services.
A consistent permalink structure can make your site more SEO-friendly, allowing you to attract more visitors from search engines.
Want to boost your conversions through video marketing? Here are a few tips and tricks to get started.
Did you know that over 5.14 billion searches are made on Google every day? Of that, 95% of searchers go to the sites listed on the first page of Google SERPS.
Check out this Core Web Vitals case study to learn how we went from all red to perfect scores + how that translated into organic impressions, clicks, and more.
Use these super effective tips to boost your conversion rate and maximize your profit.
Here's how to rank for multiple keywords and explode your organic traffic.
Many aspiring entrepreneurs think of blogging as more of an entertainment than a tool for increasing sales and generating website traffic. When launching an online store, businesses mainly focus on product and category descriptions, and try to lure prospective customers by offering discounts and gifts. While it is understandable for a new business to be all about the money, offering low prices, free shipping, and other bonuses is not enough to hit high sales and build a positive brand image.
Scandals like Cambridge Analytica and fake news became all the rage in the past years.
Learn how to leverage web scraping in marketing. In this article, we unpack use cases and tips for getting started.
There’s no denial that visual content catch attention faster and better. Infact, Infographics tend to improve website traffic by 12% because over 40% people respond better to visual information than plain text, as reported here.
To blog effectively, you need to use the right tools and grow your business. Here are the critical tools that will help you leverage blogging to meet your goals
The very essence of debate lies in the fact that when the dispute is over the supremacy of one rival over the other, there can’t be a clear winner. At least there would be a single facet of the debate, which will differ from the zeitgeist.
Here are 3 powerful tips to help you improve the SEO of your business.
The term SEO was first coined in the year 1997 by John Audette of a company called MMG WebStep Services. It was listed as a part of several services that were offered on their website.
To those folks who are accustomed doing search engine optimization (SEO), we’ve been viewing URLs stuffed with content, and links between that content, however algorithms like PageRank (based upon links pointed between pages) and data retrieval scores primarily based upon the connection of that content are determinative how well pages rank in search engines and ends up in response to queries entered into search boxes by searchers. Websites connected by links are seen as info points connected by nodes. This was the primary generation of SEO.
Chances are pretty high that several of the strategies that we've been exploiting and trying to do SEO can stay the identical as new options seem in search, like knowledge panels, rich results, featured snippets, structured snippets, search by photos, and enlarged schema covering more industries and options then it does at the moment.
Get better visibility and ranking on SERPs by making long tail keywords an integral part of your SEO
An awful headline, I know but it's true. I was curious how the Corona Virus had effected traffic for some of the large media publications in the UK and whilst taking a look at the top 10 news sites, I came across something interesting.
How does one decide on the best marketing channel for their specific business? How does one know the measure for success related to the marketing efforts? Whether you have created the game plan for marketing or still wondering where you should begin with, here we shall cover some of the helpful strategies for your business.
SEO is just as viable as ever in 2023. Today, will discuss a few tips you can improve your search visibility and connect with your target audience.
A complete On-page SEO guide for beginners to rank their website page and posts higher on Google.
As all aspects of life continue to evolve fully into the digital age, businesses have come to the realization that owning an online presence is a prerequisite for their brands to remain relevant. However, some businesspersons, while trying to adopt this online approach, they make critical mistakes that backfire on their brands, both online and offline.
There are 4 effective techniques in this post you can employ to help you build links without having to always cold pitch random prospects.
Most of the discussion around SEO lies in Google's algorithms but writers should also be aware of Google's penalties which are punishments for bad websites.
A cursory guide for digital copywriting.
Many SEOs and my clients ask me this questions all the time.
As marketing in the digital sphere continues to evolve; so do the ways in which we market to consumers.
Use these tips to optimize images for SEO and make your content discoverable by both humans and bots
Instantly improve your post readership by 112%
Google will fail to crack down on AI Generated content, but not for the reasons you think. In this blog post, I explored why and how I arrived at my conclusion.
Conducting successful sales online has never been an easy task, especially with the dawn of SEO ranking on Google. The ranking system on Google is in such a way that websites ranking outside the first ten results hardly get recognition. This means that their products are rarely bought online, reducing their sales and e-commerce business. Therefore, you need to ensure your online business website ranks among the first ten on Google to guarantee your online visibility and improve your sales. Although it could be a daunting task, this article has compiled the best ways to ensure your Google ranking soars up, and your sales increase over time.
Top 5 growth hacks for Web3 companies to drive sustainable growth
Here are ten reasons you should focus on long-tail keywords in your digital marketing strategy.
These days, most businesses have a website, and most businesses with websites have a content marketing strategy. By developing onsite and offsite content, you can improve your company’s reputation, increase its visibility in search engines and other platforms, and ultimately generate more traffic to your site (while improving conversion rates).
Malware will harm the user experience and SEO ranking of your website which makes detecting and removing it a priority that can be done with some planning.
On August 15th 2019, high school students in the UK received their A-level results.
2021 brings in a great opportunity for eCommerce. Read this article and make the most out of SEO rankings.
What is Link Building?
Boost your business by optimizing your website for local SEO with these 11 nifty tips to get more traffic, leads, and patrons.
SEO optimization of the website is essential for any online business's success. Here are 8 aspects that don't allow your website to rank in the top 5 of SERP.
The success-killer for most startups is not running out of cash. It’s running out of time.
Why lazy loadable components can cause CLS on slower connections and how to prevent it.
What do you need to do to get in front of more people who might be interested in your website? Meet Google Discover.
Read on to find out why keyword research is such an important part of digital marketing and how good research will help you rank high on search engines.
The present era of the digital marketing industry demands both web development and SEO for results. They worth more together rather than focused separately.
Not to brag, but Hacker Noon's high domain authority makes sure that your stories will rank well on Google and other search engines.
Optimising for Crawl Budget is an often-overlooked technical SEO hack that can have a big impact on larger websites.
SEO Services experts often observe a confusing issue faced by many website owners. This is the situation where efforts to improve organic ranking do yield results but in the wrong direction. So your website gets ranked for targeted keywords, but the organic traffic is being directed towards the wrong web page. To sum up, you want your target audience to read a certain page to find what they are looking for, but they end up visiting another page that is of less relevance to them.
Is duplicate content a problem? Can websites talk about the same things in many different pages? How is it possible to solve it when someone else has copied your original content?
No, it isn’t clickbait or a false promise. I’m really going to show you how I ranked my blog on the first page on Google.
Shipwreck Kelly was a legend in his day. His face was on the front of many newspapers, and people would drive for miles to see him What made him so special? Kelly could sit atop a flagpole, sometimes hundreds of feet in the air, longer than anyone else.
Learn 6 actionable tips to optimize your images and drive more organic traffic from image search.
It's important to do local keyword research if you want your business to grow. So, you need to know your target audience so you can choose the right keywords.
By now, there's little mystery left in the world of digital website marketing. Long gone are the days when it was still possible to find loopholes in Google's search algorithm to exploit or to rely solely on black-hat SEO techniques to drive traffic. Instead, the field of SEO has settled into a fairly predictable and stable rhythm where content creation, keyword targeting, and old-fashioned hard work now rule.
At the beginning of May 2020, Google announced a core update to its algorithm, as it usually does once every several months. Whenever this happens, an individual website owner may discover a positive or negative impact on their site traffic.
As we now know, how users interact with your page is just as influential as what is on your pages when it comes to user satisfaction. Search engines, like Google, have wised up to this dynamic by introducing user experience as a significant component in their ranking factors.
Moz, the SEO tool-set maker, is giving a 100% discount on almost all of the courses on its academy's site - with the exception of SEO Essentials Certification, that is.
Recent months demonstrated explosive growth of Decentralized Finance with $13B+ in total value locked. Normally, games are the first thing to take off on new platforms, and seems like DeFi is not an exception here.
SEO can be an amazing growth tactic for a bootstrapped startup bringing long-term results. Here are the basics of SEO for bootstrapped businesses.
Learn how to improve and fix WordPress website performance issues. Step by step tutorial on how to configure free WordPress plugins.
Business visionaries and sponsors the world over are endeavouring to understand how to get their pages to rank better in Google. Nevertheless, it's basic to consider why and how Google ranks locales. Those locales that appear on the essential page for a search question are those that Google considers being the most critical, relevant and finally significant to the searcher, for a specific request.
The topic of article spinning and article spinning tools is a very controversial one — with several SEO ‘experts’ arguing in favor and others arguing against it.
Learn Why analyzing customer insights from product review data can help companies make better strategic decisions
SEO optimization of the product card is necessary for the marketplace search algorithms to see the seller’s offer and show it to potential buyers.
In many situations you might refer to the URLs of your site's pages. A page's URL is made up of several parts that are detailed below. Your site's URL looks different depending on whether you have a premium site or a free site.
How building in public helped the growth of my startup.
Steal 14 SEO content frameworks from 10 fastest-growing YCombinator startups. Replicate their success for your product and grow up to 10,430%...
Broken Link Building – 29.9% New Users, A Higher DR, and a Revenue Boost of 42.3%
The phrase ‘Low Traffic’ is something that scares every blogger,webmaster, SEO experts, and online marketers.
Have you ever wondered how Twitter automatically shows the preview of the link in a tweet that you post. How does twitter know what image to use and what part of website content to use for generating title and description? It must somehow know exactly what image to show, and what title and description to use.
With businesses worldwide realizing the potential of online and digital marketing, both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are considered mainstream strategies.
Online advertising is considered to be one of the most effective ways to rise brand awareness and reach goals, but it's crucial to understand how it works.
In July, my brother and I launched our first software product after nearly 2 years of working full-time on our business. We hit a big milestone that month and generated our first $10 in software revenue.
Improve your website's CTR with these pro tips.
Want to improve the search engine rankings of your small business? Here are the 7 actionable SEO tips that may come in handy.
Content development is a process of creating content through sequential phases. We will show how the process is similar to the software development process.
SEO, the art of ranking higher in search engines through optimization techniques, is an increasingly complex necessity for nearly every business owner in the world. While it's often called a "dark art" and consider mysterious by most, there are some rather simple things you can do to drastically improve your own website's SEO.
Branding is an important factor for businesses to stand out from the competition and create a strong, recognizable presence in the market. It helps to build tr
Have you recently received a Google penalty?
While I was talking with Vitor Amaral, creator of UpStamps, I was inspired by the design he uses for his homepage. It’s a clean homepage with awesome vectors that animate(!). Reading through the copy I noticed some things that could be improved which would increase his conversion. So let’s start!
This stakeholder engagement framework detailed here demonstrate how positive momentum can be made in even the most contentious public projects. Find out how 👀
One powerful indicator of a successful marketer is the ability to define KPIs, track them and report them. But it is so easy to get lost in the cesspool of SEO analytics data, given the number of reports marketers have to comb through.
There are many ranking factors Google uses and dwell time is one of those factors. Or is it not?
Getting your content to rank on Google is more transparent than you might expect. There are 8 main SEO ranking factors that the search engine uses to rank.
This is mainly useful for websites that use React/NextJS with a CMS (Content Management System) integration. No matter, whether it's WordPress, Contentful, Prismic or any other CMS. This concept is highly relevant for companies that require non-engineers to update the content easily. Whether, it's a change in the content, A/B testing or conversion-rate-optimization related. There are many reasons why the content of a website gets updated quite often throughout the year.
In this article, I have prepared a list of free SEO tools developed by Google that everyone must use. I have also provided links to every tool.
With an ever-increasing variety of mobile devices quickly overtaking desktop browsing in overall traffic, mobile support is no longer a matter of deciding whether or not you should do it but how you should do it. Like almost everything in software development trends, there is always more than one way to do it. But from all the trends out there I believe mobile-first will fit the bill best for most people and I’ll explain why.
Are you looking for low-cost marketing ideas for small businesses? This article is for you.
Building links for your business is an excellent way to generate more sales, build trust with your audience, and increase engagement. Here's how to get started.
A complete on-page SEO checklist to assure you that you can finally finalize your on-page SEO campaign.
Today, it is pointless to argue about the need to develop business both offline and on the Internet. Suffice it to recall the quote of the great businessman Bill Gates "If your business is not on the Internet, then your business will be out of business!"
An SEO expert have a lot of tedious tasks to perform, in order to improve on-page, off page. These SEO extensions for chrome might help to work faster.
Releasing a website is a stressful and important moment. And you want to make sure everything is ready.
Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. Andrew Miller, Co-Founder and Director of Operations at Workshop Digital, understands the passion on both sides of the aisle, but he compares it to an argument about the need for “air vs. water.” Depending on your immediate circumstances, one may be more important than another—but both are necessary for survival.
Technical SEO is an important element of owning your website. Find out more about it here.
Although it may sound complicated, Social SEO can make for a user-friendly and straightforward way of helping your business.
From growth leaders from Shopify, UnBounce, Yoast and Monzo.
Your blog is the perfect way to keep visitors entertained while putting your value proposition on display. Use this opportunity to share your expertise.
Here you will learn what’s stopping your excellent site from hitting the first page of Google. Fix these 7 issues and rank higher on Google.
Today, content marketing is integral to any brand effort. It helps achieve a wide range of goals, from tailoring brand perception and raising awareness to attracting traffic and increasing conversions, smoothly paving your company’s way towards becoming a market leader.
Launched in 2016 covering tech, entrepreneurship and productivity. Hackernoon has gone through an amazing transformation over the years.
Online marketing brands planning to leverage tech SEO wouldn't convert their leads to buyers without building each of their blog posts this way:
Technology and all digital marketing tools available today have changed my entire professional career.
This blog will help you learn which types of white hat links you should not consider to avoid penalization.
You can’t overstate the importance of marketing for startups.
Those claiming to be an “SEO” probably provide little marketing value
Driving more local search traffic to your site can help you increase sales and engagement. I'm going to show you how to get started.
Hey, guys, there is a huge community of developers on Twitter. So, it's just essential and cool to know some Twitter search tricks. All the search tricks mention here are amazing and important for you.
Here is why PPC advertising is the Steph Curry of B2B marketing tactics
In this article, I will be writing about those things that should be remembered when writing content. This article is basically about what I do when writing content. However, this is my third article on my website. But, I have been working as a content writer in Truemark Technology. You can check out my articles on Truemark Blog.
Accessibility should be a top priority for developing new tech. There are many tools available to check whether or not your website is accessible.
Most small businesses spend their marketing budget on SEO and website development, broadcast or print media, social media marketing, email marketing, and maintaining their storefronts in the hope of gaining more foot traffic.
You've always been good at analyzing but when it comes to competitors something always goes wrong? No need to panic, we got you covered! Here we give a complete
Single Page Application (SPA) can be indexed by search engines without SSR or prerendering
Whether you want to develop a content strategy or want to optimize your site content; good keywords research is one of the most efficient ways to attract consistent, quality traffic to your site and gain a better ranking on google.
Google has many hacks that most of us are not aware. In this slogging thread, the tech channel covered tips that can be useful for searching a specific topic.
Schema markup using structured data is a wonderful thing. Not only does it help Google Search better understand the content of a page, it can also display relevant snippets of information in search results.
As of last month, SEMRush, a (SaaS) company that specializes in aiding businesses with online visibility management and content marketing, has gone public.
When it comes to creating a niche blog from scratch it can be challenging to attract visitors to visit your content and scale your content output alongside you
What does graph have to do with machine learning, and data science? A lot, actually, and it goes both ways.
Competing for prime placements in SERPs have a bad reputation for being overly complicated. However, the core fundamentals for making it into the top 3 results on Search Engines, heavily depend on mastering the three essentials:
Working in the field of optimizing a website can mean a lot of things, but it’s definitely never boring! Here are some things that SEO Consultants do daily.
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In the year 2020, this natural tendency of marketing trends to change and evolve was catalyzed even further by the barrage of upheavals – mass protests, political tensions, COVID-19 etc. – affecting every area of society.
Want to know how to use only Google Analytics to track your SEO efforts? Here can share their best hacks for using the free tool to track SEO.
I agree, most lists of SEO tips are overwhelming.
As you take steps to grow search engine traffic to your website, there are dumb SEO mistakes you need to avoid.
Tags (short descriptions of content) are the internet's indexing system. They are the foundation of organizing and distributing content on the internet. When you submit a story to Hacker Noon, you get not three, not five, but EIGHT tags.
Youtube is the second largest search engine in the world, next only to Google. Google, who owns Youtube has slowly been rolling out video search results on its search engine over the last 3 years. We all know video is the future of content consumption. So, I’m here to put the idea out that Youtube is pioneering web search 2.0. We can learn some pretty interesting things about video SEO with this perspective.
It’s quite a tricky job to pick the best plugins from 55,000 official free plugins. In this article, we’ll share the best WordPress plugins that are essential for business.
Yes. You read it right! You can generate 100,000 organic traffic by just changing your keyword approach.
(Photo by Dan Counsell on Unsplash)
How can you improve every blog post you publish? That is a puzzle many bloggers are trying to solve. And frankly, if you cannot upgrade the quality of your blogs, you put your business blog at risk of failure.
The question that always come up regarding search engine optimization is; How long my SEO results start to visible? Let's find the answer to that elusive quest.
Wondering how content marketing looks in 2021? Check out this article and learn more about content strategy, best distribution channels, and practical hacks.
Every business should have a strong local strategy if they want to target the local audience. Local SEO strategy will help them rank higher on local SERP and generate quality leads.
We designed an experiment to measure the quantity and placement of these Google-created and self-referential search results and how they compare to others.
In extensive research that analyzed 250,000 sites for health issues, Semrush uncovered the 4 key AMP errors that were common among many sites.
Take your SEO efforts to a new level in 2022!
Nowadays one field that is getting attention of everyone is digital marketing. Every company and individual is opting digital marketing for their business.
Keyword research is a vital part of every optimization strategy. Steve Harvey's Family Feud helps us understand why its important.
With these uncertain circumstances, companies need to adapt their next marketing campaigns to alleviate risk strategically.
Launching your own WordPress site can be quite a tedious task. You have to set up your theme, install plugins, add forms, build your blog, do SEO, and so on. It’s easy to miss something that’s important when launching your site to go live - and we don’t want that to happen.
Everyone knows that acquiring high-quality backlinks, from sites with better domain authority, is an essential component of any SEO strategy. A quick search on Google will return a ton of great strategies for this. It's also well known that getting your customers to write reviews on sites like G2 or Capterra or even Google Places can lead to a nice bump in traffic. But these two marketing approaches aren't necessarily mutually exclusive. Well, they are, but they don't have to be.
Everyone in the business knows how important local SEO (search engine optimization) is. Every company strives to win the top spot in the Google search engine. Wondering what you can do to enhance your local business visibility and outshine others this 2020?
Want to defeat the competition in a clever yet effective way? Get to know how to take advantage of Ahrefs and take the first spot in SERP!
No one will buy your product if they can’t find it. Making your products visible to people who need your offering is a key aspect of selling to online buyers.
Last week, I had a problem.
Rich snippets help search engines identify information relevant to your search. Google always looks forward to providing its users with rich experience. This is one of the prime reasons behind timely updates of the SERP features. Using improved features, the search engine shows direct answers, top stories, featured snippets, and much more. The Google search engine result page features are a great source of bringing in more significant clicks, higher traffic, and CTR from the search. It also helps the user to gain the trust of real-time users and show off their business/brand as the search result generated using a keyword related to your industry.
How hackers implement their links over your website and steal your traffic and ranking positions, and how to overcome those threats successfully & permanently.
So, is an algorithmic penalty permanent? Certainly not.
Every business is hooked on internet marketing. And rightfully so, because customers these days ask Google before buying anything and everything. From purchasing a yoga mat to buying a house, people like to take their time on the internet and do their research. That just proves that digital marketing matters now more than ever.
Why does Instagram SEO matter? Doesn’t SEO only apply to websites? All these questions are valid and have a proper answer. Instagram SEO is necessary for photographers to display their portfolios on the web. It is mission-critical for those that don’t have a website...yet.
Google has officially confirmed the next core algorithm update to shift page ranking factors in May 2021. They make a bunch of changes every week, particularly to encourage webmasters to keep updating their sites beforehand. The update includes a series of benchmarks to enhance the user experience. So soon after the update, Core Web Vitals, HTTPS-security, safe browsing, intrusive interstitials, and mobile-friendliness will become the most vital ranking factor. It may sound very complicated and technical at this point, but the key takeaway is to ensure the best onsite experience for the end-user interaction with the website.
This blog emphasizes the easiest SEO to bring traffic to your website.
This article will touch on how data science can be used in SEO and look at how correlative analysis should be used during the content creation process. For those not familiar with these topics, there will be examples and pictures but as should be expected when covering any complicated topic, the scope of the article will be limited to the main purpose.
Shopify is wonderfully simple, but that can also be a curse as small eCommerce shops start to face increased competition from incumbent brick and mortar stores.
Infographics are pretty astonishing.
Today, most eCommerce businesses have expanded their reach across the world.
Once you’ve obtained the capital required to launch your startup, it’s time to look at fulfilling your technical needs. Do you have a secure web server? An IT security specialist? A reliable computer setup? These are all important, but there’s more.
Today the number of KPIs that need tracking in the google analytics SEO report business is quickly becoming overwhelming.
Nowadays, there are many ways to give your SEM (Search Engine Marketing) efforts a boost, and many of the latest go way beyond simply using keywords to your advantage. One of the most effective comes from your thumb. Well, maybe not your actual thumb, but from the hundreds, perhaps thousands of social media influencers you scroll through on a daily basis on such platforms as Instagram, YouTube, Facebook and even Snapchat.
Speed past your competition by optimizing your WordPress site for Google’s Core Web Vitals, the newest addition to Google's search ranking algorithm.
If you follow news from the digital marketing community, particularly over the past few years or so, one of the most commonly touched upon topics is that of ‘Search Intent’, and it’s been covered by some of the big guns in the industry.
Broadly speaking, search engines will test a website’s usefulness for visitors using the presence of various types of keywords, how responsive the user is to the website, and the technical aspects of the website.
To write a blog post outline you need to determine all relevant subtopics that cover your main-topic thoroughly.
Millions of articles get published online every single day. That’s tons of new competition that your web page faces each day.
Negative SEO is nothing new. As long as there have been ways to improve your position in the organic results, there have been malicious actors who target their competition with negative search engine optimisation techniques.
For most SEO specialists it is mandatory to keep track on search visibility and keyword rankings in search engines. There are a lot of tools who provides this, such as AWR Cloud, STAT, Ahrefs, SEMrush and many more. This data can be overwhelming when you have a lot of keywords to track and want to be able to compare current rankings with rankings in the past for you and your main competitors.
Have you ever observed how a spaceship propels itself into the orbit?
First things first: What is a sitemap?
Scraping Google SERPs (search engine result pages) is as straightforward or as complicated as the tools we use.
Advice from 30+ experts on creating SEO content outlines.
A Search Engine Optimization (SEO) handbook for beginners in the context of Information Retrieval, with a focus on organic search results.
Visit the /Learn Repo to find the most read stories about any technology.