We are , according to the . While other animals are characterized by the sense of smell or hearing sense in the case of the bat, the human is undoubtedly a visual being. The research concluded that we process visuals than text. Images are the most natural things to remember by our brains and are essential for our learning. Because of human nature, what we see has a strong effect on what we do, what we feel, and what we are. 90% visual beings Social Science Research Network 60,000 times faster This is why graphics, pictures, fonts, and other visual elements now play a vital role in . content marketing So, if you want to sell your product or service, you have to share it. Share what? Value-added content, using attractive visuals. So if your content still doesn't have visual elements, you likely miss out on the potential clients and opportunities. We also cannot overlook the importance of social media in marketing. Today, both our personal and professional lives without Facebook, Twitter, LinkedIn, Pinterest, Instagram, and the likely. Social media channels are perhaps one of the best ways to spread your marketing content and build awareness of your brand. Let's make it properly and effectively, check out the next tips and principles to enhance your social media profiles. 1. Color Color is one of the most critical parts of any social media and product design. It helps to change the mood, create an atmosphere, control emotions, and even evoke intense individual experiences from someone's past made an amazing eye-catching vector work, where they show the use of color to tell a story and evoke emotion. . Loulou and Tummie Use colors in your social media images wisely that it could help you to tell a specific portion of that story. The rules of are a great way for a start and can be used to create a feeling of harmony within your images. color theory 2. Balance The right balance of light and dark can bring any social media graphic design layout to life. It's also very important to remember that different elements carry different weights. There are four different options: crystallographic (image of a tray of donuts with various toppings); radial (picture a spiral staircase); asymmetrical; symmetrical;. 3. Lines Lines are the visual elements of every design that help to guide the eye to where you want it to go. Straight lines imply order. Curved lines hint at the movement. Take a look at this interesting example of the power of lines from : Muti 4. Proximity Group similar items together. You can put the principle of proximity to action by grouping the same elements. One of its uses is a physical placement of the objects near each other. 5. Hierarchy Put the most important elements in the biggest fonts. Highlight your message by focusing on the most significant phrases. The title text should have the largest size (or typeface weight), followed by subtitles or body copy in descending order of importance. 6. Repetition Three things to always try out and be consistent with your designs are fonts, colors, and logos. Over time, the repetition of these three elements will give you or your brand a unique and instantly recognizable look. 7. Good contrast The use of sufficient contrast is a great way to enhance your social media images. With too much contrast, your visuals can become cluttered, and nothing will stand out. But without contrast, your design runs the risk of being "flat." : One of the easiest ways of the appropriate use of contrast is through the use of colors, like in this Instagram posts template 8. Direction The way the human eye moves across images, articles, websites, and other visual elements is unique but often consistent. Web design survey has given us an at how people tend to perceive new information. And they found that we mostly read in an "F" pattern, an "E" pattern, and a "Z" pattern. Thus placing essential and eye-catching elements on the upper left and left side of your design is vital. inside look 9. Space You shouldn't underestimate the power of simplicity in your design. Additional space can help you bring a certain aesthetic quality to your image while also highlighting the most important elements. 10. Set a Goal Always keep in mind an aim for each image you create. Do you want to drive conversions, or increase engagement, or get more followers? Setting up a fixed goal will help you align your graphic accordingly. 11. A quintessential blend of shapes and images Some tools let you play with texts, graphic elements, shapes, and layers. You may change the letters and symbols to fit each shape perfectly, and thus creating a nice visual effect. Also, you can arrange your texts around the objects in the image, instead of writing them over the text. 12. Text Not to be confused with typography. The aim of social media graphics should be to deliver your message as simple as you can. One of the most overlooked useful graphic design tips is to make sure your text is easy to read. 13. Avoid too many texts Too many words can get overwhelming to the viewers. The point of social media designs is to deliver the actual call to action through color, shape, and one/two liner texts. 14. Maintain consistency This is very important because most people choose to click or not to click based on what they see on the image. To decrease the chances of high bounce rates, let them know what they are getting into by clicking it. 15. Be creative Be creative! You have so many different types of visuals that you can share on social media. Check out these options: Infographics Top 10 Lists Popular quotes of famous people Captivating Photographs Charts Screenshots with arrows to illustrate a point 16. Typography Typography has a significant impact on how people perceive your design and the message your company sends. Choosing which font or fonts to use in your design, one of the most important aspects to keep in mind is readability. Entirely, Serif fonts are the best choice for print purposes and Sans-Serif for the web. 17. Use Negative Space Negativity can be positive. You may have heard about negative space in design terminology? It is also called white space. If you use this technique wisely, it will stand you in good stead and will grab attention. The visuals don't always need to be colorful and vivid; sometimes, white space creates a change for the viewer and appeals to them more than a brightly colored graphic. 18. Logotype The recognizable logo on the banners and other images makes it much easier for people to relate and enjoy the graphic. It will help people to identify your company with branding you add to each image. 19. Show your company identity Imagine the scary situation when a user finds an informative graphic and wants to know more about the publisher, but doesn't have any option and chance to find information about the company, cafe, or event. Don't let this happen to you! 20. Know your platform Remember, please: . Understanding what time works best with each social media channel will not only help visually but will make things easier to engage with your client. every platform is different Each social media platform has a for social media graphic design requisites. Below I've listed five social media channels and included some image sizes and rules for each one: different set of size resolutions Facebook : 852 x 315 cover photo; 180 x 180 profile picture; 1,200 x 630 regular shared post Sizing Is geared toward the older generation Makes great use of articles and promotions Instagram : 1080 x 1080 post; 1080 x 1920 stories; 1080 x 1350 portrait; 1080 x 566 landscape; 110 x 110 pixels profile picture. Sizing Geared toward millennials Lifestyle photos are great as the platform was built with the idea of "lunch and selfies." Twitter Sizing: 1500 x 500 header photo; 400 x 400 profile picture; 900 x 512 post Great for engagement Great for celebrities Pinterest Sizing: 600 x 1260 pins; 165 x 165 profile image Great for inspiration and new ideas Great for people looking for new products LinkedIn 1584 x 396 banner image, 400 x 400 company profile picture Great for business Great for networking 21. Keep it simple Check out if your images reflect the message you're trying to send through. Simplicity is always the best to style when it comes to graphic design. 22. Have "Scroll-Stopping" Impact The only way to find out what will make your audience pause mid-scroll to take the desired action is by testing different social media graphics designs to see what works. So test new designs. 23. Browse modern design ideas The best way to find design inspiration is by putting current design trends on the platform you use. Spend some time to check the social accounts of your competitors or influencers in your niche and take note of the elements you liked. 24. Call-to-action It's great to make such graphics that grab people's attention, but attention and likes are not a goal for every project and business. Marketers and business owners want their audience to be active by sharing, clicking, and buying. So it's crucial to add call-to-action elements and encouraging text to your design. 25. Templates Try to customize a few templates for the same type of content. With , your audience will know where the post comes from and what kind of message it communicates. Because those templates include all necessary elements and other customizing options. ready-made templates Another advantage of using templates is that non-designers can create a quick post for social media by themselves. Design a few go-to templates to save yourself time. Sum Up Now It's Your Turn! So following these tips can help you to create better, more engaging visual elements for your content. I hope you enjoyed learning the nitty-gritty about social media graphic designs! Did I miss any of the important social media design rules? Let me know it. And if you have any design tips, I can't wait to see them. Please feel free to leave your comments below this post and keep the conversation going!

Harmony

Facebook

Instagram

Instantly

Twitter

Elementor Page Builder Addons [15+ Picks]

7 Working Ideas to Market Your Business Online 

Read My Stories

Nominated for 2022 - HackerNoon Contributor of the Year - Website Development

Too Long; Didn't Read

Make resilience your competitive advantage

25 Social Media Design Tips 

25 Social Media Design Tips

About Author

Comments

TOPICS

THIS ARTICLE WAS FEATURED IN

Related Stories

Untitled Story

10 Best WordPress Theme Builder Plugins

The 💩 Poop Emoji's 10th Anniversary

10 Year Challenge — How Popular Websites Have Changed In China.

10 ways how designing a chat bot is different from designing an app

10 Ways To Make Your Innovative, Game-Changing, Synergistic Website Stand Out In 2018

10 Best WordPress Theme Builder Plugins

The 💩 Poop Emoji's 10th Anniversary

10 Year Challenge — How Popular Websites Have Changed In China.

10 ways how designing a chat bot is different from designing an app

10 Ways To Make Your Innovative, Game-Changing, Synergistic Website Stand Out In 2018

Light-Mode

Classic

Newspaper

Dark-Mode

Neon Noir

Minty

HN StartUps