This article is part of an ongoing series we are providing to help you improve your portfolio and decrease your risk. By the end of this article you should have a few new tools at your disposal to help you make better investment decisions. Previously we’ve focused on:
We encourage the innovative investor to read these guides as well to get a fuller picture of how to make the most of the opportunities in crypto.
The cryptocurrency market has become a hotbed for get-rich-quick schemes. Thousands of coins have flooded the market and at times, it can be overwhelming to determine the validity of these investments. In order to ease the evaluation process, this article will focus on red flags that can help quickly highlight risky investments. These are not necessarily indicators that a coin is a scam, but they provide uncertainty which could mean a volatile future that may end in loss of investment.
Evaluating red flags can not only save the investor a lot of money, but also better allocate time to evaluate assets without so many red flags. It should be acknowledged that there are exceptions to every rule. These are common red flags that on average represent problematic situations for the future of a coin.
There are several common occurrences I have noted that are continuing to plague the cryptocurrency community. They are glaringly obvious and extremely easy to avoid.
1. No Public Code Repository
If the team is advertising the product as one which will have a public repository, it needs to have a public repository. It’s as simple as that. Without a public repository, there is no proof whatsoever that the product code even exists. There is no proof that there is even a team of engineers working on the product. With the prevalent scams in the crypto space, I have become over-cautious with my evaluations. I prefer to stay on the safe side when making long term investments and not having a public repository signals to me that it’s not a safe investment.
2. Low/No Activity
Most cryptocurrencies are promising transformations to enormous financial markets. This is exciting, except most coins aren’t demonstrating that they will have the persistence to achieve their visions. If a coin is going to be successful, it needs to continuously develop. Inching forward the vision. When a coin hasn’t pushed a single commit to their public repository for years, this doesn’t strike confidence into the investor. There are coins that broke over a billion dollar market cap which haven’t had a single commit in over 2 years. This is concerning.
We’ve said it before and we’ll say it again. The team is one of the most important aspects of any cryptocurrency.
3. Small Team
A general rule when trying to overhaul an industry is that it can’t be done alone. It takes a brigade of passionate people in order to even shift the status quo an inch. When evaluating a team, there should be more than two or four members on the team.
4. No Advisers
Advisers provide team assurance. Simply put, a team without advisers demonstrates a lack of ability to convince market influencers that their vision for the future is valuable. This is extended to teams that only have a single adviser.
5. No Diversity in Positions
A company needs more than a few engineers to succeed. It needs a well rounded team of individuals who are masters of their industries. A team needs engineers, business people, designers, marketers, community coordinators, and so much more to become successful.
6. Anonymous Team
When I originally got into cryptocurrency, I assumed anonymous teams would be expected. Since the space prided itself on privacy, and the founder of this industry still remains anonymous to this day, I thought anonymous teams would be common place. This feeling didn’t track well as the space continued to grow. With cryptocurrencies being plagued with scams and ill-equipped teams, an anonymous team now signals that a team is embarrassed by their qualifications. By keeping this secret under wraps they hope the public won’t notice their ignorance.
7. Low Team Engagement
Outside of repository activity, it’s possible to be inactive on other fronts. Founders should be active in blogging or tweeting, developers need to be engaging with the public or attending conferences, and the team needs to have a general involvement with the crypto community. Without this engagement, teams are signaling that they are running out of momentum. They may not have much steam left to keep going.
8. Public Team Infighting
It’s not often that teams air out their dirty laundry for the world to see. Most competent teams will realize that public infighting hurts everyone involved with the company. This is why it’s so interesting when it does happen. Once private infighting begins spilling into the public, this is a clear sign that the situation is exponentially worse than what is being publicized. When there is public infighting in a small startup company, it’s not easy to recover. Teams often end up splitting and the vision eventually dies.
9. No Funding
There are some exemptions to this rule due to long-term team dedication that has been demonstrated through years of support. Some of these include Bitcoin and Litecoin. Outside of these special cases, most coins need funding in order to continue development. Once the funding begins to dry up, teams will generally begin to disperse since they no longer have monetary incentives to continue development.
10. Mystery Funding
In some instances, coins will claim they have been backed by prominent venture capitalists or influential funds. These claims are surprisingly easy to verify, so it comes as a surprise when the validity of these claims comes into question. Outside of announcing false investors, ICO’s have been found to advertise large investments from anonymous groups. This attempt to gain the trust of the public can signal that they are falsifying their funding history. A team should always site their sources of funding. There should be no exception to this rule.
The White Paper
The white paper has established itself as an important document in the crypto space. It outlines the mission that is driving the team to success. It tells us where the team wants to go and how they plan on getting there.
11. No White Paper
Without a white paper, investors can’t grasp the vision for a coin. The crypto space was birthed with the idea that it will revolutionize the world. When a team comes together to solve a problem that can overhaul an industry, it’s unearthing to think that they may not even know what their own desires for the future might entail. A missing white paper tells investors that there is a lack of direction. They may be building things to be involved in the crypto space without ever considering what people actually need and how this new technology would fit into the larger market.
12. Plagiarized White Paper
Who would have thought we would need to have a conversation about plagiarizing a white paper. I certainly never thought this would be a topic of conversation. Plagiarizing is discouraged in nearly every industry. It shows a lack of understanding, yet a will to use. When it comes to technology, this often means the person neither understands how the technology works, nor why they are using the solutions they have decided on. While the decision may have been made by a single individual to plagiarize, it reflects badly on the entire organization. It means there wasn’t a single competent individual in the whole group who was capable of generating these ideas themselves.
13. No Technical Details
While a white paper should illustrate the vision of the leadership team, it should also detail a certain level of technical assertions that demonstrate a capacity to execute on the vision. While the technical details will shift over time, it’s not reasonable to exclude all technical details because of this possibility. Without a technical outline, it suggests that at the time of ICO there were no technical members on the team. The plan was that they would write some garbage in a white paper and then once they had some money, hire a team of engineers to develop it. Never considering if this was something that was even possible to develop with the current state of the market.
14. No Timeline
A team without a timeline lacks direction. Thinking about the product iterations and providing them for investors gives expectations. This may also be the reason why some teams exclude a timeline. Expectation means the team will be held accountable to a set of deliverables that will influence their success.
The Market & Hype
Marketing is an essential part to business, but there are indicators that illustrate certain teams may be much better at marketing than actually building a product. When you visit social media sites and you become bombarded by a brigade of people shilling the same coin, this is a red flag. There is something going on behind the scenes that needs to be investigated.
Over-hyped projects are common place in the crypto space. Many of these are just that though, projects. They aren’t businesses. By targeting those that don’t understand the technology or are susceptible to blindly promoting coins, these coins skyrocket without much to show for it. When a coin starting to hockey stick in value, carefully evaluate why that is happening. If it’s because of a sudden flood of hype, expect instability in that coins future.
16. Misleading Features
One of the worst hyping techniques that are frequent in this market is when teams market features that don’t currently exist. It should be noted that this is not the same as providing a roadmap with a vision. This is promoting a coin through features that may never exist.
17. Grand Vision
When a team provides a grand vision, one that will change every market, they better have substantial proof. They should have technical details outlining how exactly they will accomplish something so broad. Without these specific technical details, it’s likely the team is marketing a dream that they have no idea if it’s even possible.
18. Publicity Stunts
There are some teams that seem to be focusing more on announcing partnerships, new features, marketing campaigns, events, and more, when there is no substance behind these stunts. An announcement without a purpose is like a fog horn to a biker. It sounds impressive, but most people should be ignoring these broadcasts.
19. Market Size
One of the overlooked red flags when evaluating a cryptocurrency is the market size. There are a host of coins that are specific in their target market. While capturing a niche market is not an issue, it has become clear that many coins overlap in a way that a more general coin would be preferred in the future. Imagine if there was a coin for buying bread. This might seem like a good investment due to the large market size, until you think about having to use separate currency just for bread. Why not have a more general grocery coin or better yet a general currency? The more general purpose a coin, often the easier it will be to become adopted. People don’t want to switch between hundreds of coins throughout the day every time they want to buy bread, get coffee, download a video, play music, go to the car wash, or shop for clothes. Having a different coin for everything is unsustainable.
The purpose of the coin can provide a lot of insights into if the coin was created to fill a need or simply because the creators wanted to be a part of the craze. There is a lot of money in the crypto space, so this will inevitably attract creators who don’t know what to build, but want to build something anyway just to be involved.
The first of these insights is coming across coins that don’t need to exist. If a blockchain doesn’t solve a problem, then it doesn’t need to be a coin. Don’t be fooled by convoluted problems that are simply concocted so the coin can pretend to solve a problem. Simply put, many things still need to be centralized. Most things don’t need to be private.
The world is a complex place. If a coin makes the world more complex instead of less complex, this is a sign that the coin doesn’t have a strong purpose. The future of cryptocurrency should be one that unifies markets instead of dividing them.
22. Ponzi Schemes
If it sounds like a Ponzi scheme, it’s a Ponzi scheme. There are no such thing as guaranteed gains, there is no such thing as free money, everything comes at a cost. When a team markets their coin as something that only increases in value, run as fast as you can. The closest thing to free money in crypto are air drops and forks. Although they appear free, remember that there are a complete separate set of risks and potential scams that are involved with forks.
23. No Hard Cap
There are obvious exceptions to this rule, such as Tether’s, but as a general rule, be cautious of coins that don’t have a hard cap. When a team can freely mint new coins or increase the total supply, your coins lose value. The reason is quite simple. Without knowing how many coins can be minted, there is no basis for evaluating the future growth. At any moment, the circulation supply could be increased, diluting your share and stealing value from your holdings. Essentially, the team transferred some of the value you were holding back to themselves.
24. Distribution of Funds
It’s generally okay for a team to allocate some of the tokens or coins from the ICO to themselves. At the end of the day, the coin will take years of development to accomplish it’s mission. Essentially, development never ends. There is always something new to build. What’s not acceptable, is when a coin has large portions of the total supply allocated to the team. Allocating 5% to the team is reasonable. Allocating 25%-50% of the total supply to the team is incredibly unreasonable. Imagine if Satoshi Nakamoto allocated 50% of the total bitcoin supply to himself. Not only would he have the highest net worth right now on the planet, it would be likely Bitcoin would crash because nobody wants to own an asset that is almost entirely owned by one person or one group of people.
Woah, congrats on making it to the end! Hopefully you’ve learned something new that you can now use to quickly evaluate tokens for red flags.
If you would like to continue seeing more great content like this, let us know! Follow us for new articles and share on your favorite social media platform. Leave a comment letting us know which of the above points you found most useful or if there’s something you’d like us to dig deeper on in another article. We’re always looking for ideas on what’s most valuable to you, our readers, so you can get the most out of your investments.
Of course, if you haven’t yet, check out our other articles in this series for more tips on evaluating crypto investments:
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The Shrimpy Team