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The positive return on investment that a business owner seeks from digital marketing efforts greatly depends on which metrics are being tracked and improved in the long run. Digital marketing metrics have the potential to offer a ton of insight into the success and failures of a start-up. Following are the top 15 digital marketing metrics that start-ups should keep an eye on to ensure they are starting on the right note. “Traffic by Channels” is crucial as it gives a detailed picture of traffic sources.