Too Long; Didn't Read
I’m sure you’ve heard this a thousand time. However, what does that mean? For starters, when you’re explaining your product, don’t be so transactional — e.g. try not to explain your pitch as follows “if you struggle to track your logistics when you go for travelling, use our app”. It won’t help you to connect with your audience, it won’t help your audience remember your solution, your audience won’t be able to really appreciate the value. Instead, try along the lines of: “Last September, my friends and I went to Japan for the first time where we traveled to 3 cities. It was a beautiful country, and we enjoyed our time at each destination, but one thing that spoiled the trip was the logistics. We had a spreadsheet that tracked expenses, we kept a paper folder to track hotel bookings and itineraries, and each hop was plagued with anxiety. “. People can picture this and will be able to picture this, relate to it, and have a higher chance of remembering it.