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Business leaders know they had to digitize processes that were previously hampered by real-world constraints. Disney and Carnival Cruises, for example, offer digitized wristbands that enhance their customer experiences. Uber and Lyft have digitized taxi services to great success. Digital customer engagement comes with operational risks, since most supporting systems were not designed to handle the speed and scale of digital interactions. Migrating to the cloud and modernizing your legacy databases is now easy and risky and risky to do this now to scale-out.