Too Long; Didn't Read
A survey from indicated that 25% of search engine users click on the first page of Google results, and only 10% click on second page or later. You can maximize this important traffic opportunity by focusing on long-tail keywords in your digital marketing strategy. Long tail keywords are often less competitive than short-tail ones, so you may have an easier time ranking them on search engine results pages. They typically have lower competition and higher conversion rates than more popular keywords. Focusing on long tail keywords can save you money because you won't have to bid as high as you would for more popular terms.