10 Reasons Why Long-tail Keywords Drive Traffic

Do you need more organic traffic to your website? If yes, you must focus on long-tail keywords in your digital marketing strategy. A survey from indicated that 25% of search engine users click on the first page of Google results, and only 10% click on the second page or later. You can maximize this important traffic opportunity by focusing on long-tail keywords in your digital marketing strategy. Here are ten reasons you should focus on long-tail keywords in your digital marketing strategy.

1. Have more content variation

When you focus on long tail keywords, you automatically have a greater variety of content. This is because you are no longer targeting just one or two main keywords but rather a range of keywords related to your main topic. This gives you more opportunities to rank in search engines and to reach a wider audience. It also reduces the risk of being penalized by Google's Panda algorithm if your site contains duplicate content. In addition, long tail keywords can help you build authority within your niche.

2. Have more keyword variations

Focusing on long tail keywords allows you to have more keyword variations, which can benefit your digital marketing strategy. You can attract more potential customers to your website or blog by having more keyword variations. Additionally, long-tail keywords are often less competitive than short-tail ones, so you may have an easier time ranking them on search engine results pages (SERPs). Moreover, when looking at the company Moz traffic data, they found that the number of visits correlated with the number of queries. The higher the number of queries, the higher the number of visits. Finally, using long-tail keywords means that you don't need as many variations to rank highly in SERPs, and it also means that you will have a better chance of getting clicked by searchers because they are more specific and relevant than other searches.

3. Increase your website's authority in search engines

When you focus on long tail keywords, you are increasing your website's authority in search engines. This is because you are targeting keywords that are more specific and thus have less competition. A higher ranking will allow you to rank better for related keywords. For example, if I was selling purses online and my keyword was a leather purse, I would want to optimize the page with other related terms like a leather handbag.

4. Target new, untapped keywords

Focusing on long-tail keywords can help you tap into new, untapped markets that your competitors may be ignoring. By targeting these keywords, you can create a niche for your business that can attract new customers. In addition to tapping into the opportunity to target new customers, there are other benefits to focusing on long-tail keywords. The first benefit is that it is easier to rank for them, and they typically have lower competition and higher conversion rates than more popular keywords.

5. Save money

Focusing on long tail keywords can save you money because you won't have to bid as high as you would for more popular, general keywords. This is because there is less competition for long-tail keywords, so you don't have to pay as much to get in front of your target audience. Long tail keywords also tend to convert better than broad keywords because they are tailored to the specific needs of your website's visitors. As a result, you're less likely to spend lots of money and not see any return on investment (ROI). A digital marketing strategy focusing on long tail keywords will help you rank higher in search engine results pages (SERPs) than if you focused only on more common or general phrases.

6. Get better-qualified traffic

Long tail keywords are more specific and targeted than general keywords, which means that the traffic you get from them is usually more qualified. That's because people who use long tail keywords are usually further along in the buying cycle and know what they want. Plus, since it's a smaller audience using those terms, there's less competition.

7. Be easier to find by organic search

Focusing on long tail keywords gives you a better chance of ranking in organic search results. And, since organic traffic is the best traffic, you want to do everything possible to rank as high as possible. A higher crawl rate means that Google and other search engines will visit your site more often, which will mean higher rankings for the site overall.

8. Improves your SEO strategy's overall performance

When you focus on long tail keywords, you can improve your SEO strategy's overall performance. This is because your content can target a more specific audience, leading to higher quality traffic and conversions. Additionally, long tail keywords tend to have less competition, so ranking them is easier.

9. Tackle tough niches with ease

Focusing on long-tail keywords can more easily target niche markets that your competitors may overlook. This can be a great way to get an edge on the competition. Let's say, for example, that you sell fabric softener, and there are lots of people searching for fabric softener coupons or buying fabric softener. Targeting these keywords will likely give you an advantage over other companies in your industry who don't have those pages as well as yours because they're not targeting those terms.

10. Match up with what customers search for online

Long tail keywords are more specific and descriptive than general ones, making them more likely to match what customers search for online. In addition, long tail keywords are less competitive, so you'll have a better chance of ranking for them. 

Conclusion

In conclusion, long tail keywords are an important part of any digital marketing strategy. By targeting these keywords, you can reach a more specific audience, generate more leads, and improve your conversion rate.