Why Portugal is the Next Big Thing for Digital

Portugal's startup ecosystem has earned a global ranking of 28 and is a regional leader in innovation. With 10 cities in the top 1,000, Lisbon is the highest ranked at 83, followed by Porto at 136 and Braga at 432. This thriving ecosystem is known for its creativity and innovation, offering entrepreneurs and investors diverse opportunities.

The StartupBlink Global Startup Ecosystem Map features 344 startups, five accelerators, 38 coworking spaces, nine organisations, and two leaders in Portugal. Portugal is a great location for Ecommerce & Retail, Energy & Environment, and Food Tech startups, with 107, 43, and 33 startups, respectively. Digital agencies in Portugal are often at the forefront of digital marketing strategies, such as social media, content marketing, and influencer marketing, which can help your e-commerce business stand out from the competition.

Portugal - a new home for digital nomads. In recent years, Portugal has emerged as an ideal destination for digital nomads looking to experience a different lifestyle while still being able to work remotely. It offers various advantages to those working remotely, including excellent internet connection, close proximity to nature, delicious food, a pleasant climate, vibrant culture, and affordable housing. These factors combine to create an attractive and well-rounded work-life experience for digital nomads.

Now, this means that digital agencies in Portugal have access to a pool of skilled professionals who can help you manage your e-commerce operations.

Portugal - Skilled and affordable workforce. The lower cost of living in Portugal provides a competitive advantage, with prices of goods and services being much lower than those in other European countries. This allows Portuguese citizens to make the most of their wages. At the same time, employers can offer competitive salaries despite having fewer resources than those available in places such as London and Paris.

Consequently, employers are able to attract highly qualified candidates without having to pay exorbitant wages.

Therefore, hiring a digital agency in Portugal to manage your e-commerce in Europe can be a cost-effective solution to help grow your business and access a broader customer base.

Portugal - What the top digital agencies to work with for international business? There are several outstanding agencies in Portugal that we could go to if you plan to expand locally, but others focused on the international side, and it’s challenges. We’ve reached out to 80 Portuguese agencies here are some that stand out.

1- Codedesign digital agency - Codedesign.org is an award-winning digital agency specializing in custom international business models and online market development. They are highly recognized by dedicating and providing highly innovative and creative solutions that meet the unique needs of their clients.

2- Wavemaker Portugal - Wavemaker is a leading global media, content, and technology agency that provides integrated solutions to drive business growth for clients. It is part of GroupM, the world’s largest media investment company, and powered by WPP.

3- Digitas is a marketing and technology agency that helps brands make meaningful connections with people. The agency specializes in digital-first marketing and uses data, insights and creative to create experiences that drive business outcomes.

Portugal - excellent nation in terms of ease of doing business. Portugal is an attractive destination for businesses due to its favorable rankings on the World Bank's ease of doing business index 2020 (39th out of 190 countries) and the Global Peace Index 2020 (3rd). Its high Human Development Index score also indicates an ideal environment for businesses to thrive and be profitable. With such stability and security, businesses like CodeDesign can provide excellent results to their clients.

Language proficiency makes it a fantastic choice for European E-commerce Stores. Portuguese professionals are typically fluent in English and other European languages. The EF English Proficiency Index (EF EPI) ranks Portugal in 7th place among 100 countries and regions based on the results of the EF Standard English Test (EF SET), which has been widely used for large-scale testing by schools, companies, and governments around the world.

Portugal - The closest to America Portugal's advantageous location provides easy access to the rest of Europe, making it an ideal base for e-commerce operations. Situated at the crossroads between Europe, Africa, and America, Portugal has a unique geographic advantage that allows businesses to access larger markets in the European Union and Portuguese-speaking countries. Moreover, many of the country's main cities, such as Lisbon and Porto, are located in Portugal's coastal regions, which boast a higher population density. This provides businesses with even greater access to a larger pool of consumers.

This makes working with remote companies in the same time zone easier, leading to more efficient communication and quicker problem-solving. Portugal's proximity to other European nations makes travelling more affordable for face-to-face meetings. Therefore, hiring a digital agency in Portugal to manage your e-commerce in Europe would be advantageous due to the country's location, leading to smoother communication and cheaper travel costs.

Good understanding of European markets and consumer behaviour Portuguese digital agencies understand European markets and consumer behaviour well due to their location in Western Europe and proximity to many European countries. Portugal has a strong trading and economic relationship with other European nations, allowing its digital agencies to gain valuable insights into these countries' market trends, business development, and consumer behaviours.

In addition, Portugal shares many cultural similarities with other European nations, particularly those in Southern Europe, such as Spain, Italy, and France. These shared cultural values, traditions, and ways of life can help Portuguese digital agencies better understand European consumers' needs and preferences.

By leveraging this knowledge and expertise, Portuguese digital agencies are well-equipped to provide effective digital marketing and e-commerce services to businesses looking to expand their reach in Europe.