The Benefits of Augmented Realities for Advertisers

By Julia Tokareva, who works at RubyGarage. Originally published on Quora.

AR technology has already gained its popularity, so more and more users have been enjoying it. Many companies have already embraced this cutting-edge technology for their ads. You can find interesting use cases of augmented reality advertising in the article How Augmented Reality Makes Advertising Interactive, so that you can understand what unique experiences AR provides.

Today marketers benefit greatly from using augmented reality in advertising. Let’s see what advantages AR has for marketers and advertisers.

The first and the most important advantage of AR ads is that they help to create a certain emotional connection with customers. Augmented reality ads are interactive and realistic that makes consumers feel like they’re playing an engaging video game. This builds an emotional connection, increasing brand awareness and encouraging customers to make purchases.

Another benefit is a possibility of virtual try-ons. Your consumers can try on many different items with AR: glasses, shoes, clothing, jewelry, watches, without leaving their homes. This makes AR ads a powerful tool for driving sales and increasing revenue, especially, at the age of ecommerce.

What is also important is that digital ads use advanced machine learning algorithms to analyze user behavior and interests in order to recommend the right products and services to the right people.

Finally, augmented reality ads offer a great opportunity such as advanced hyperlocal advertising. Traditional hyperlocal ads just tell customers about places like cafes and outlets, when AR hyperlocal ads can show objects right on a smartphone’s screen. This way, customers are not only informed about places that might be interesting to them but are guided there as well.

By Julia Tokareva, who works at RubyGarage. Originally published on Quora.

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