Too Long; Didn't Read
Juniper Research conducted an analysis of the future of the market for nonfungible tokens (NFTs) over the next five years. By 2027, 9.8 million NFT-based transactions will include the metaverse. This is promising news for digital brands like Gucci and Adidas who have previously adopted wearable technology. The line between reality and simulation blurs to the point that it no longer matters. Hyperreality, in this sense, is not only a digital imitation of the actual world but rather an enhancement of it.