Heritage Brands Must Become Digital or Risk Extinctionby@zakoganian

Heritage Brands Must Become Digital or Risk Extinction

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In 2021, over 2.14 billion people worldwide bought goods and services online, up from 1.66 billion global digital buyers in 2016. Digital will enable new products and services, created and launched in completely new, previously unimaginable segments. Digital allows for new operational models that will help widen distribution channels, especially for high-end brands, allowing them to tap into untouched segments of the market relatively quickly. Digital is not an option, it is the new infrastructure and it is happening fast and furiously, whether brand owners like it.

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