Too Long; Didn't Read
Artificial intelligence may be the perfect human solution for brands and consumers alike. David’s Bridal used artificial intelligence to create a personalized, more human shopping experience for the brides and grooms forced to make their wedding decisions virtually. The company was able to determine common customer issues and resolve them promptly through the bot. The bot is named Zoey, adding to the human approach, and she offered a direct-to-consumer, front-end means for conversation. The bot was created to serve the customer just like a customer service rep.