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Marketing automation is designed to streamline the marketing process and provide a more hands-free experience. From email campaigns to pop-up ads, business owners can automate just about every aspect of marketing. Marketing automation frees up valuable time for many people in the business marketing pipeline. With so many tools and resources available, it doesn't make sense to invest that much effort in marketing if it isn’t needed. This guide will help business owners learn everything they need to know about marketing automation.