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When Will AI Start Running Businesses for Us?by@mariogrunitz
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When Will AI Start Running Businesses for Us?

by Mario GrunitzMarch 27th, 2025
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AI has graduated from digital assistant to business operator. Today's autonomous agents don't just analyze data: they make decisions and take actions independently, running everything from e-commerce empires to marketing campaigns while humans sleep. This isn't speculation; it's happening now, quietly reshaping how we do business. The human role isn't vanishing but evolving, from day-to-day operator to strategic architect setting boundaries for their more capable digital colleagues.

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In the quiet hours of the night, while most business owners sleep, an AI agent is busy adjusting product prices based on real-time market data, responding to customer inquiries, and deploying a new website feature. It doesn’t just assist with these tasks, it’s making decisions that directly impact the business.


This isn't science fiction. This is happening right now as you read this article.


As a tech entrepreneur and agency co-founder, I'm witnessing first-hand the technological revolution transforming business operations. We've moved fast from the era of manual processes to AI-assisted workflows, but what's emerging now represents something far more profound…


Truly autonomous business agents capable of running entire operations with minimal human oversight.


I’m personally both excited and a bit unsettled. What happens when the software we once controlled begins to control itself, and by extension, our businesses? Is this the birth of a new economic paradigm? A new type of tech entrepreneurship?

The dawn of AI-run businesses

Last year I saw how it was already possible to build an app with AI (thanks to v0, Cursor and Claude) even for people with limited development experience. Today, it seems like we’re entering an era where AI isn't just assisting humans, it's beginning to replace them in decision-making roles.


From managing inventory to marketing campaigns, autonomous AI agents are becoming capable of taking over tasks that once required human judgment and expertise. The question is no longer whether AI can help run our businesses, but whether it will eventually run them entirely (or mostly) without us.


Shopify has already implemented AI tools that can autonomously manage e-commerce operations, while GitHub Copilot lets you write code with minimal human guidance. These aren't future possibilities, they're happening now.


‘But these are isolated tasks, it doesn’t they can run a fully-fledged business…’


If you are still skeptical, let me show you an example that might surprise you.

AI running e-commerce stores: Meet Steve

Last week I came across Steve AI (by Wonder Family), an autonomous agent that operates e-commerce stores without human oversight.


Steve sources products, set pricing strategies, manages advertising campaigns, and optimizes revenue models. This isn't just AI assisting with e-commerce, it's AI actually running the business. Steve doesn't simply recommend actions. It takes them, evaluates the results, and adjusts its strategy accordingly.


With technology like this, the implications for entrepreneurship are very profound. If AI can handle all aspects of running an online store, what does that mean for human business owners? Are we looking at a future where launching a business requires nothing more than configuring an AI agent and providing initial funding?


I’ll say it once again: this is both exciting and unsettling.

The sectors already being "AI-automated"

Look across the business landscape today and you'll notice a quiet revolution taking place. From small startups to enterprise giants, autonomous AI systems are taking over roles that were exclusively human territory just months ago. This isn't theoretical: it's practical, measurable, and happening at a pace few predicted.


Across multiple industries, I’m seeing AI systems take over functions that were once exclusively human:


  • E-commerce: AI autonomously managing inventory, pricing, and customer acquisition
  • Marketing & sales: Systems generating ad copy, designing campaigns, and optimizing conversion rates without human input
  • Finance & Accounting: AI handling bookkeeping, fraud detection, and even financial forecasting
  • Customer service: Chatbots resolve complex queries end-to-end without human escalation
  • Software development: AI writing code, testing, and deploying applications with minimal oversight


The most telling sign of this shift isn't just what these systems can do, but how organizations are restructuring around them. Companies are increasingly designing their workflows with AI agents as first-class team members, not just tools to be deployed.


The tech behind this revolution

Behind every autonomous business system lies a sophisticated technological ecosystem. Understanding these foundations helps explain not just why business automation is accelerating now, but how it will likely evolve in the coming years.


This transition to autonomous business operations is powered by four key technologies:


  1. LLMs + APIs: Large language models connected to business systems via APIs, enabling AI to interact with real-world business tools
  2. Reinforcement learning: Systems that improve their decision-making through continuous feedback
  3. Multi-agent AI systems: Networks of specialised AI agents working together to handle complex workflows
  4. Cloud & edge computing: Infrastructure that allows AI-driven operations to scale seamlessly


What makes this technological convergence particularly powerful is its accessibility. Just a few years ago, implementing systems like these would have required enormous in-house AI expertise and custom development. Today, they're increasingly available as off-the-shelf solutions that businesses of all sizes can adopt and configure to their needs.


The business landscape of 2030: a day in the life of AI-run companies


We are not so far from a future where most our colleagues are not humans.



Imagine walking into your office in 2030—if physical offices still exist. Your morning doesn't start with checking emails or attending meetings. Instead, you open your dashboard to review the decisions your AI management team made overnight.


While you slept, your marketing AI detected a shift in consumer sentiment and automatically adjusted your company's social media strategy. Your operations AI renegotiated supply chain contracts when it detected potential disruptions in Southeast Asia. Your product development AI analyzed user feedback and initiated three new feature developments without waiting for approval.


The boardroom has transformed too. When strategic decisions need to be made, AI systems present different scenarios with probability-weighted outcomes, using predictive models trained on millions of similar business situations. Human executives still exist, but their role has shifted from decision-makers to decision-validators, providing ethical oversight and creative direction rather than operational management.


For small businesses, the change is even more dramatic. A local restaurant doesn't just use AI for taking orders: the entire operation from inventory to staffing to menu engineering is managed by an autonomous system that optimizes for taste preferences, ingredient availability, and profit margins simultaneously.


In B2B environments, sales cycles have collapsed from months to days as AI agents on both sides negotiate optimal terms within predefined parameters. Human involvement is triggered only when unusual circumstances arise or when relationship-building is required, though even this is beginning to change as AI becomes more emotionally intelligent.


What's perhaps most fascinating is how business strategy has evolved. AI-native companies don't think in quarters or fiscal years but operate in continuous time, making thousands of micro-adjustments daily across every aspect of the business. The concept of "business planning" has been replaced by "business guidance"—setting ethical boundaries and directions for autonomous systems that handle the execution.

The next (AI-powered) business revolution

AI is transforming software from tools we control into partners that operate independently. For forward-thinking businesses, this shift represents an opportunity to achieve new levels of efficiency and innovation.


The future won't entirely eliminate humans from business, but it will fundamentally change our role. We're moving from operators to architects, creating the frameworks within which autonomous systems will operate. The companies that thrive will be those that strike the right balance between AI autonomy and human oversight.


What about you? Are you excited, concerned, or somewhere in between?