Restaurant's online ordering system is waiting at the end of the tunnel to help you stand out in a crowd. Restaurants were rapidly scrambling to partner with third-party online ordering platforms and aggregators. With little or no knowledge of the market landscape, this hasty decision was quickly replaced with the realization that the restaurant ordering system was turned into a cut-throat, hostile environment by aggregators. As a result, restaurants ventured into uncertainty, with bleak chances of survival, with seemingly better options at hand.