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Data-driven marketing enables companies to communicate with customers in an informed and proactive manner. Data gathering, data interpretation, and data storage are a few of the difficulties that data-driven marketers have have. Data driven marketing makes it easier for marketers to identify areas where money is being wasted, which encourages improved attribution for spend optimization. The retail industry saw spectacular growth in a few months that was expected to last for ten years, according to TechGenyz. It provides a countless number of advantages as the path of the future.