Too Long; Didn't Read
This can be extremely complex when we consider multiple moving parts of the marketing engine — channels/sub-channels, <a href="https://onlinesales.ai/blog/app-installs-interstitial-ads-banner-ads/" target="_blank">Ad types</a>, <a href="https://onlinesales.ai/blog/5-best-practices-google-adwords-campaign-structure/" target="_blank">campaigns types</a>, categories of products, transaction volumes, attribution models.