Too Long; Didn't Read
Email marketing is now a billion-dollar industry offering an ROI of $42 for every dollar you spend. Social media is “pay to play,” meaning that if you want to reach people consistently, you need a generous budget. The average organic reach for Facebook is only 3.91%, and Instagram isn’t doing much better at 0.9% As opposed to social media, when you use email intelligently, your deliverability can be 98% or more.