Too Long; Didn't Read
Amazon’s private label brands can be your own brand or someones’ who want to sell his/her products exclusively on Amazon, with its own brand name or logo. Amazon is selling more than 450 of its own brands or brands that are exclusively sold only on its platform. Amazon defines both its private-label brands (those owned by Amazon) and its exclusive brands as “Our Brands” on its websites. Amazon has launched over 70 new private label retail brands since 2017. Amazon Essentials (Amazon's private label) experienced more than a double sale of 400-items at the end of December.