Why Silicon Valley is Obsessed With the Online Mattress

Though we sleep for almost 3000 hours every year, thinking about the state of our mattress isn’t usually high up on the priority list. After all, most people replace only replace their mattress once every ten years so what could be so special about a mattress? Well aside from being the “next big thing” for Silicon Valley investors, the mattress as we know it now has gotten a high tech upgrade.

With many millennials on their own now, moving out and buying houses, it’s no surprise that they want to do things their way. For the most part, this means digital.

Instead of going into a brick and mortar store, many people are opting to shop from the comfort of their own home. The guesswork has been completely eliminated as online mattress companies understand the hesitant nature of potential customers. Many companies offer a 100-day money back guarantee and ship their mattresses deeply compressed into easily maneuverable boxes.

Perhaps one of the most recognizable brands for online mattress sales is Casper. Founded just a short while ago in 2014, Casper has led a revolution of how we shop for beds. Their revenue topped at $200 million in 2016 and its venture capital investment was supported by celebrities like Adam Levine and Leonardo DiCaprio.

Take a look at this infographic for more on the disruption online mattress companies are having on the industry, and how it can pave the way for a future of more immersive online shopping.