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According to a report, 32% of businesses have abandoned ETL software because they cannot handle the volume of data. Marketers must take into account the finest data integration techniques based on your team's particular data requirements and sources. Cloud-based data warehouses may be answered using data warehouses, such as comparing open email rates to clients who sign up for premium memberships. Data lakes maintain unstructured data in its raw state in enormous repositories. Large businesses that consume enormous volumes of data every minute are best suited to use data lakes.