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Founder of Jupiter and the Giraffe, a nomadic branding studio for future-thinking tech. Cause branding is a powerful way that you can demonstrate your social, economic and ecological awareness. Brands with a cause outperformed the stock market by 206% over 10 years. 6 out of 10 people think “doing good” should be part of a brand’s DNA. Consumers are more likely to purchase a product or service if they know it has a positive impact in the world.
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