Too Long; Didn't Read
Twilio announced that it would acquire customer data platform startup Segment for $3.2 billion in all stocks. Segment is a San Francisco-based startup with the promise to disrupt traditional CRM with a seamless experience powered by customer data infrastructure. The acquisition is a brilliant strategic move to take the advantage of the recently hyped market cap. It is estimated that the Segment’s annual recurring revenue could reach $100 million by end of 2020, with more than 75% non-GAAP gross margins on subscription-based revenue from over 20k customers.